moits.com.au
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Moits: The $84M Construction Titan
An excavation empire with a bizarre digital footprint and a family at the helm.
In the heavy-impact world of excavation and civil works, Moits isn't just moving earth—they're moving markets. With 265 employees and $84.5M in revenue, this Australian construction powerhouse presents a fascinating case study in legacy dominance meeting digital chaos.
"They're ranked #3.7M globally, yet their revenue suggests a digital presence that is either wildly underestimated or completely irrelevant to their bottom line."
The Family Dynasty
At the helm sit Michael Moit (Managing Director) and Tony Moit (Director)—a classic family-run operation scaling to enterprise levels. With key players like Paul Doyle and David Martin in project management, the organizational structure screams stability and hands-on expertise, not VC-backed chaos.
The Traffic Paradox
Here’s the anomaly: Moits.com.au pulls 4,995 monthly visits with a global rank of #3,751,951. That’s bottom-tier visibility. Yet, 60% of traffic is organic. The data reveals a site optimized for branded search ('moits') but bleeding relevance to high-volume keywords. Instead of 'excavation services,' they're ranking for 'golden nugget' and 'spoet bet'—a catastrophic SEO misfire or a sign of a scraper site dominating their name.
The tech stack reveals a reliance on WordPress and WooCommerce—unusual for a heavy civil construction firm. This suggests an informational site rather than a lead-gen machine, or perhaps a legacy setup that hasn't been optimized for conversion. The presence of jQuery and Bootstrap indicates an aging frontend, likely sacrificing speed for simplicity.
- Core Business: Excavation, Demolition, Civil, Roadworks, Remediation, Piling, Shoring & Drainage.
- Digital Strategy: Minimal. The site functions as a digital brochure, not a sales funnel.
- Market Position: Regional dominance in Australia, but invisible on the global stage.
The Analog Titan
Moits proves you don't need digital dominance to build an $84M empire—just shovels, concrete, and a family name that sticks.
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Open Graph Image
http://moits.com.au/wp-content/uploads/2016/04/Moits-website.jpg
Meta Tags
MOITS | Leading geo-civil contracting business
Excavation, Demolition, Civil, Roadworks, Remediation, Piling, Shoring & Drainage. We are renowned for quality, safety and environmental sustainability.
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About moits.com.au
Excavation, Demolition, Civil, Roadworks, Remediation, Piling, Shoring & Drainage. We are renowned for quality, safety and environmental sustainability.
Company Overview
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Technology Stack
moits.com.au uses 10 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
Analytics & Marketing
Google Analytics
Web Standards
RSS
Traffic & Audience
moits.com.au receives approximately 5.0K monthly visitors and ranks #3,751,951 globally. The website has a bounce rate of 32% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:17 on the site.
The majority of moits.com.au's traffic comes from .
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