In a world where AAA studios spend hundreds of millions on games, a 13-person UK startup has quietly reached over 140 million players. Mojiworks isn't just making games—they're architecting the future of social play, and they're doing it with a lean, AI-first philosophy.

"AI will be transformative when it amplifies human creativity, not replaces it."

The company's traffic data tells a story of organic, community-driven growth. With only 17% coming from organic search and 4% direct, the remaining 79% likely comes from social shares and word-of-mouth—the holy grail of game discovery. Their top keyword, 'Chef Showdown' (1,690 monthly searches), suggests a game that's found product-market fit without massive marketing spend. This is how modern games are built: launch small, iterate fast, and let players become evangelists.

• AI as creative amplifier, not replacement—prioritizing human creativity in an AI-driven industry
• 140M+ players reached with a team of just 13—extreme operational efficiency
• MuGC genre innovation—creating new play patterns rather than chasing trends
• Community-first distribution—leveraging Discord and social platforms over traditional app stores