mokahr.com
mokahr.com
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Mokahr: The $5.5M Secret Weapon for Chinese Tech Hiring
How a niche HR platform is quietly dominating the global talent market with 1.45M monthly visitors
In a world obsessed with flashy AI startups, Mokahr is doing something refreshingly unsexy—and incredibly profitable. This Chinese HR platform is quietly powering recruitment for some of the world's most valuable tech companies, with 78 employees generating $5.5M in revenue and a valuation north of $27M. The real story isn't in the tech stack; it's in the traffic.
"When 76% of your traffic is direct, you've built something indispensable—not just discoverable."
The Enterprise Lock-In Effect
Mokahr's traffic profile screams enterprise stickiness. With 76% direct traffic (1.1M monthly visitors typing 'mokahr.com' directly), this isn't a platform people stumble upon—it's a daily tool for HR teams at Tencent, NetEase, and beyond. Compare that to only 14% organic search: they're not fighting for keywords; they're embedded in workflows. This is the difference between a product people try and a platform they can't live without.
The 'Moka' Moat
The keyword data reveals their secret weapon: 'moka' drives 64,530 monthly searches alone. This isn't SEO magic—it's brand dominance. When Chinese tech recruiters search for 'moka,' they're not exploring alternatives; they're returning to a known solution. The secondary keywords ('唯品会招聘', '腾讯云智') confirm they're deeply integrated with China's biggest tech ecosystems. Mokahr isn't just a vendor; it's infrastructure.
What makes this even more fascinating is the complete absence of detected tech stack data. While most SaaS companies trumpet their AWS credits or React components, Mokahr operates in stealth mode. This could mean two things: either they're using proprietary tech that evades detection, or they're so focused on enterprise delivery that their public-facing tech footprint is minimal. For a $27.9M-funded company, both scenarios are telling.
- Enterprise-grade retention: 76% direct traffic proves sticky daily usage
- Niche dominance: 64K monthly searches for 'moka' show category ownership
- Efficiency machine: 78 employees generating $5.5M revenue = $70K/employee
- Strategic funding: $27.9M raised for a focused HR play, not a broad platform
The Unsexy Billion-Dollar Playbook
Mokahr proves that in enterprise SaaS, depth beats breadth, and retention beats acquisition. While others chase viral growth, they're building an irreplaceable tool for the world's most valuable tech companies. That's how you get to $27M valuation without a flashy tech story.
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About mokahr.com
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Traffic & Audience
mokahr.com receives approximately 1.5M monthly visitors and ranks #27,212 globally. The website has a bounce rate of 32% with visitors viewing an average of 6.8 pages per visit. Users spend an average of 4:41 on the site.
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