mola.org.uk
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MOLA: The UK's Archaeological Powerhouse
How a 50-year-old heritage firm quietly dominates the UK's archaeological services market
MOLA isn't just digging up the past—they're building a $35M business on it. While most heritage organizations rely on grants, this 458-person firm has commercialized archaeology into a sustainable, high-tech operation that uncovers Britain's secrets one excavation at a time.
"MOLA has transformed archaeology from a government-funded hobby into a scalable, data-driven service business."
The Commercial Archaeology Model
With 458 employees generating $35M in revenue, MOLA operates at ~$76K revenue per employee—remarkable for a heritage organization. This isn't academic archaeology; it's a professional services firm with project officers, logistics specialists, and health and safety heads. They've built a workforce that can deliver large-scale excavations for commercial developers while maintaining scientific rigor.
Traffic & Digital Strategy
MOLA's digital presence reveals a sophisticated audience targeting strategy. With 9,912 monthly visits, 53% comes from organic search—indicating strong SEO around specific archaeological terms. Their top keywords show a mix of brand recognition ('mola'), niche expertise ('cscs archaeology', 'bone database'), and cultural moments ('temple of mithras'). This isn't accidental; it's a content strategy built on deep expertise.
The technology stack tells its own story: Drupal for content management, Tailwind CSS and Bootstrap for responsive design, and Cloudflare for performance. They're using modern web technologies to present ancient history. The inclusion of jQuery suggests legacy code, but the overall stack is surprisingly contemporary for a heritage organization. Their social media presence across Twitter, Facebook, LinkedIn, and Instagram shows they understand modern engagement.
- Commercial model: They compete directly with private sector archaeological firms on major infrastructure projects
- Specialized expertise: From medieval millstones to Roman temples, they've built deep knowledge bases
- Digital-first approach: 53% organic traffic shows they've mastered content-driven customer acquisition
- Scalable operations: 458 employees suggest they've solved the 'growth in heritage' problem
The Unsexy Infrastructure of Heritage
MOLA proves that deep expertise in unglamorous sectors can build substantial, sustainable businesses without chasing venture capital or viral moments.
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MOLA
Uncover the past with MOLA, one of the leading providers of archaeological services in the UK. We have innovative solutions for all your archaeology and built heritage needs.
Uncovering Britain's past for over 50 years
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Museum of London Archaeology
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About mola.org.uk
Uncover the past with MOLA, one of the leading providers of archaeological services in the UK. We have innovative solutions for all your archaeology and built heritage needs.
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Technology Stack
mola.org.uk uses 9 technologies across their website including Drupal, cdnjs, Cloudflare, and more.
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Drupal
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cdnjs
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Cloudflare
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Google Analytics
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Traffic & Audience
mola.org.uk receives approximately 9.9K monthly visitors and ranks #2,226,710 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:03 on the site.
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