In the vast desert of dead wellness brands, MonaVie stands as a peculiar monument—a $4.3M company with 23 employees that somehow still exists. Once a $1B multi-level marketing giant, it now operates as a quiet, direct-to-consumer ghost ship powered by 53% direct traffic.

"MonaVie isn't a growth story—it's a survival story. A brand that learned to live on loyalty alone."

The tech stack tells the story of a company frozen in time: jQuery, Bootstrap, and CoreJS—technologies that peaked a decade ago. Yet they ship. The presence of Tailwind CSS and Ant Design suggests recent updates, but it's like putting modern tires on a vintage car. The site works, but it's not innovating.

• Revenue dropped 99.6% from peak (estimated $1B+ to $4.3M)
• Employee count stabilized at 23 (down from 1000+)
• Direct traffic dominance (53%) indicates pure brand loyalty
• Search traffic dominated by misspellings (not strategic keywords)
• No active social presence—Twitter account exists but dormant