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MonkeyLearn: The $0.1M Ghost in the NLP Machine
A deep dive into Medallia's quiet text analytics acquisition and its strange market position
MonkeyLearn sits in a bizarre limbo: a text analytics platform acquired by enterprise giant Medallia, yet operating with ghost-town traffic and a $0.1M revenue profile that screams 'acqui-hire' rather than 'growth engine.' This is the story of what happens when big tech swallows innovation whole.
"Medallia bought MonkeyLearn for its tech, not its traction—turning a promising NLP startup into a feature, not a product."
The Zombie Traffic Pattern
With 1,592 monthly visits, MonkeyLearn's traffic is functionally dead. The 66.7% 'undefined' country traffic suggests bot activity or tracking failures, not a thriving user base. For context, successful SaaS products see 50K+ visits minimum at this stage. This isn't a product—it's a ghost ship with a working API.
The Acquisition Aftermath
Medallia's $3.2M acquisition strategy reveals the playbook: buy the brains (Diego Garat, Javier Couto), bury the brand, and absorb the code. The 6-person team is engineering-heavy, suggesting the product was stripped for parts. Revenue flat at $0.1M confirms they're not selling MonkeyLearn—they're using it to prop up Medallia's CX platform.
The keyword data tells the real story: 'monkeylearn' gets 4,810 searches monthly, but 'monkeylearn.coom' (a typo) gets 330. That's brand decay in action. Meanwhile, generic NLP terms like 'wordcloud' (7,750) and 'n-grams' (1,400) drive traffic, but none convert to MonkeyLearn's bottom line. They're capturing curiosity, not customers.
- Tech stack is modern (Tailwind, GSAP, Swiper) but underutilized—traffic doesn't justify the build quality
- LinkedIn Insight Tag suggests B2B focus, but 6 employees can't support enterprise sales motion
- Zero Trustpilot reviews = zero social proof; acquisition likely happened before reviews could accumulate
The Acqui-Hire Blueprint
MonkeyLearn isn't a business—it's a $3.2M insurance policy for Medallia's text analytics capabilities. For founders: this is how you exit without building a unicorn. For investors: this is why you push for revenue, not just tech.
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Real Time Text Analytics Software – Medallia – Medallia
Medallia's text analytics software tool provides actionable insights via customer and employee experience sentiment data analysis from reviews & comments.
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About monkeylearn.com
Medallia's text analytics software tool provides actionable insights via customer and employee experience sentiment data analysis from reviews & comments.
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monkeylearn.com uses 29 technologies across their website including Vidyard, Font Awesome, Google Fonts, HSTS, and more.
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monkeylearn.com receives approximately 1.6K monthly visitors and ranks #10,564,074 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:34 on the site.
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