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The Ghost in the Machine: Monthly.com
A $18M revenue company with 1,065 monthly visitors. The math isn't mathing.
Welcome to the most baffling case study in your portfolio. Monthly.com generates $18.3M in revenue with a global rank of #13M and barely 1,000 visitors a month. This isn't a typo—it's a masterclass in offline dominance or a digital mirage.
"This company is either a stealth giant playing a different game or a ghost ship in the digital ocean."
The Invisible Audience
With 1,065 monthly visits and 49% direct traffic, their audience is either hyper-loyal or non-existent. The 35% organic search traffic comes from misspelled keywords like 'monthy' and 'monhtly', suggesting brand recognition is accidental. For a company with 111 employees, this traffic footprint is microscopic.
Revenue vs. Reach Paradox
At $18.3M revenue with 111 employees, that's ~$165k revenue per employee—excellent efficiency. But with 1,065 visits, each visitor would need to generate ~$17,183 in value. This suggests either a B2B enterprise model with massive deal sizes, or their true traffic is completely invisible to standard SEO tools.
The tech stack reveals a modern PWA built on Next.js with PostHog analytics and Intercom for support. This is a serious digital product, not a static brochure. Yet the Trustpilot rating of 2.9 from just 2 reviews indicates either a small customer base or a product in early stages.
- Revenue-to-traffic ratio defies standard SaaS metrics
- Brand misspellings drive 30% of organic traffic
- Modern tech stack suggests active development
- Social profiles point to 'studio' brand identity
The Ultimate Stealth Play
Monthly.com proves that in B2B, you can build a $18M business while remaining virtually invisible to the public web. The real question: is this a strategic moat or a fundamental flaw?
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5 keywordsHow is Monthly's SEO?
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monthly.com
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Reviews (2)
Rebranded to Studio.com, Steals the IP of Students
Rebranded to Studio.com - their promise of "lifetime access" is total BS. You'll finish your course, submit your work - then lose access to both the course materials and your own submitted work/property and they will never restore your access or refund your money. I tried for a month (ironic huh?) to get their IT to restore access - ended up losing access to my entire account, not just the course. Then they wanted me to film a video of myself trying to log in, including logging into my personal email. NO. This is when I asked for my money back and they hid behind Paypal's "maximum 180 days have passed, sorry, we'd love to refund you but we can't". I filed a complaint against them with the BBB and they didn't even respond, and have stopped even pretending to restore my access now. I wish all the experts who have worked with them would see how they steal the intellectual property of their students and demand better.
The courses are very superficial :(
The courses are very superficial :(
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About monthly.com
Company Overview
monthly.com Social Media
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Phone Numbers
Technology Stack
monthly.com uses 19 technologies across their website including Cloudinary, Wistia, Google Fonts, and more.
Media
Cloudinary
Video
Wistia
Fonts
Google Fonts
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
AWS CloudFront, Netlify
Traffic & Audience
monthly.com receives approximately 1.1K monthly visitors and ranks #13,460,990 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:23 on the site.
The majority of monthly.com's traffic comes from .
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This page provides publicly available information about monthly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit monthly.com directly at https://monthly.com.