moonpig.com
Get leads like Moonpig — and thousands more
Build targeted lists by tech stack, traffic, and more
Moonpig: The £2.5B Digital Greeting Card Powerhouse
How a 20-year-old startup built a 6M monthly visit empire on pure brand strength
Moonpig isn't just selling cards—it's owning the entire lifecycle of human connection. With 6.1M monthly visits and a £1.2B valuation, this UK-based giant has turned a $95M revenue business into a digital-first empire that dominates 77% of its traffic from just one country.
"Moonpig doesn't compete on price—it competes on brand recall so strong that 53% of visitors type the URL directly."
The 500K Review Moat
With 522,004 Trustpilot reviews, Moonpig has built an unassailable trust layer. This isn't just social proof—it's a data moat. Every review refines their recommendation engine, creating a feedback loop that new entrants can't replicate. The 4.2/5 rating isn't perfect, but it's consistent across 20 years of operations, proving they've solved the 'will my card arrive on time' anxiety that plagues the industry.
The Direct Traffic Engine
53% direct traffic is the holy grail of DTC brands. It means Moonpig has achieved brand ubiquity where customers don't search alternatives—they default to Moonpig. This is why their organic search (42%) is actually secondary: they've already won the mental availability battle. The 129,644 backlinks aren't just SEO—they're a testament to being the default gift solution across the UK and Australia.
Their tech stack reveals a modern, scalable architecture: Next.js for performance, AWS infrastructure for reliability, and mParticle for customer data orchestration. The 524 employees generating $95M revenue yields $181K revenue per employee—efficient for a lifestyle business that's essentially a digital print-on-demand operation with global logistics.
- Brand dominance: 240K monthly searches for 'moonpig' alone—more than their category keywords
- Geographic concentration: 77% UK traffic shows untapped global potential (or intentional focus)
- Traffic quality: 53% direct + 42% organic = minimal paid dependency, strong unit economics
The Unsexy Billion-Dollar Moat
Moonpig proves that in B2C, brand recall beats algorithmic perfection. Their 6M monthly visits aren't driven by viral content or influencer campaigns—they're driven by being the default answer to 'I need a card.' That's not a tech company; that's a utility company for human emotion.
What tech stack does Moonpig use?
How much traffic does Moonpig get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Moonpig's audience located?
Who competes with Moonpig?
Device Distribution
What keywords does Moonpig rank for?
5 keywordsHow is Moonpig's SEO?
Open Graph Image
https://static.web-explore.prod.moonpig.net/e1cd1950257fadd512145690f9629c8c5b6ef8d2/_next/static/images/logo-square-04593fba8ca36342991bde060fd4a2f9.png
Meta Tags
Country Selection | Moonpig
Please select which country you want to send your order to
What is Moonpig's revenue?
Who works at Moonpig?
Loading leads...
What do customers think of Moonpig?
Moonpig.com
Categories
Activity & Engagement
Contact Information
Reviews (20)
Rapid delivery
There was a huge choice of flowers at a good price and they were delivered promptly
Very cute card and delivered on time
Very cute card and delivered on time. They have a lot to choose from too.
Easy to follow to create a wonderful…
Easy to follow to create a wonderful Birthday card.
Great personalised cards at great prices.
The website is comprehensive, yet very easy to navigate. There is a wide range of categories of cards and gifts at great value for money. I particularly enjoyed making a personalised birthday card using my own photos. Thank you so much.
Superb service
Superb service, exactly what we needed.
Frequently Asked Questions about Moonpig
What is Moonpig's Revenue?
What does Moonpig do?
How fast is Moonpig growing?
How do people interact with Moonpig?
How do people find Moonpig?
Who uses Moonpig?
What technologies does Moonpig use?
Who are Moonpig's competitors?
What do customers think of Moonpig?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Moonpig?
Contact Information
Export moonpig.com Data
Download the complete tech stack, analytics, leads, and company data for moonpig.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About moonpig.com
Please select which country you want to send your order to
Company Overview
Contact moonpig.com
Phone Numbers
Technology Stack
moonpig.com uses 12 technologies across their website including unpkg, Amazon S3, Amazon Web Services, OneTrust, and more.
CDN
unpkg
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight
Analytics & Marketing
SpeedCurve, mParticle, Google Tag Manager
UI Libraries
Ant Design
Traffic & Audience
moonpig.com receives approximately 6.1M monthly visitors and ranks #5,939 globally. The website has a bounce rate of 40% with visitors viewing an average of 8.5 pages per visit. Users spend an average of 6:19 on the site.
The majority of moonpig.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is moonpig.com?
What technologies does moonpig.com use?
How popular is moonpig.com?
Related Searches
This page provides publicly available information about moonpig.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit moonpig.com directly at https://moonpig.com.