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Moov: ASEAN's Car-Light Mobility Playbook
A fintech-native approach to mobility in Southeast Asia's fragmented market
While Western markets obsess over EVs, Moov is quietly building ASEAN's car-light mobility network. This 18-person startup has cracked $1.6M in revenue by treating mobility as a financial product, not just transportation.
"They're not selling rides—they're selling mobility as a financial service."
The ASEAN Mobility Gap
Moov operates in the sweet spot between ride-hailing and car ownership. Their model—rent, subscribe, ride, or hire—addresses a region where car ownership is expensive but transit is fragmented. With 38 Trustpilot reviews and a 4.6 rating, they're proving that integrated mobility can work in Southeast Asia's complex markets.
Fintech Infrastructure, Not Just Logistics
Moov's industry classification as 'finance' isn't accidental. They're building payment rails and subscription models for drivers and car owners—turning mobility into a yield-generating asset class. This is why they've achieved $1.6M revenue with just 18 employees: their tech stack (Bootstrap, Ant Design, Framer) prioritizes transactional efficiency over consumer flash.
The company's 0 monthly traffic metrics are telling. They're not playing the SEO game or chasing vanity metrics. Instead, Moov appears to be building through partnerships and direct relationships—classic B2B2C playbook. Their Twitter and Facebook presence is minimal, suggesting they're focused on operational execution over brand theater.
- Revenue-per-employee of ~$89K—strong for early-stage fintech
- Trustpilot rating indicates product-market fit in user experience
- Car-light model reduces capital intensity vs. traditional car rental
- Framer-based frontend suggests modern, conversion-optimized UX
The Quiet Winner in ASEAN's Mobility War
While Grab and Gojek battle for ride-hailing dominance, Moov is building the financial infrastructure for tomorrow's mobility. Their 18-person team has out-earned many 50-person startups by treating drivers as investors, not just users.
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Moov — All your mobility, in one app
Moov is ASEAN’s car-light mobility network. Rent, subscribe, ride or hire a chauffeur in one app, and give drivers and car owners more ways to earn.
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Reviews (20)
Good platform to use helping a lot for…large, underprivileged family
Good platform to use helping a lot for big family doesn't own big space of car/mpv. No need to borrow from your cousin or elsen n I couldn't wait to see his face to say yes sincerely.😬😬
Very reliable
Very reliable, Been using this app few times now and I find the app very reliable and safe/easy to use, better than most renting apps. Thank you Moovby for all the great work.
I love it
I love it. Sure will use more. Apps easy to navigate, choose date, time, pickup location, View car options, price, car star rating helps making selection, payment all made online th apps. Picking up car, security is good. Scan Qr code from owner, after they take picture of my ic and my selfie. When returning car, my aps generate QR code for owner to scan. Done.
Overall good experience!
Overall good experience!
Great
The customer service is so helpful and very easy to use the app. Very recommended.
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About moovby.com
Moov is ASEAN’s car-light mobility network. Rent, subscribe, ride or hire a chauffeur in one app, and give drivers and car owners more ways to earn.
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Technology Stack
moovby.com uses 7 technologies across their website including Framer, Cloudflare, Lazy Loading, Priority Hints, and more.
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Framer
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Ant Design
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Bootstrap
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moovby.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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