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MooveGuru: The Silent Powerhouse of Real Estate Tech
How a 21-person team is quietly building the unified real estate experience
In a real estate tech landscape dominated by flashy valuations and user acquisition wars, MooveGuru (rebranded as HomeKeepr) is executing a different playbook entirely. They're not chasing the consumer directly; they're embedding themselves as the essential infrastructure for agents and brokerages. This is a masterclass in B2B2C strategy.
"They aren't building a consumer app; they're building the operating system for the agent-client relationship."
The Agent-First Trojan Horse
MooveGuru's genius lies in its distribution model. While competitors burn cash on consumer ads, they acquire users through the back door—by empowering real estate agents with a client retention tool. The 'Unified Real Estate Experience' isn't about selling houses; it's about maintaining the relationship 'from this move to the next.' This turns agents into evangelists and creates a defensible, high-margin network.
The Financial Story
With $2.1M in revenue and a lean team of 21, MooveGuru is generating roughly $100k per employee. This isn't a hyper-growth rocket ship; it's a highly efficient, sustainable machine. The lack of funding data suggests a bootstrapped or early-stage venture, prioritizing product-market fit over vanity metrics. The absence of direct traffic (0 visits) confirms they aren't a consumer brand—they are a pure-play B2B service provider.
The technology stack reveals a modern, scalable foundation. Using Tailwind CSS, Vite, and AWS CloudFront indicates a focus on performance and developer velocity. However, the lack of structured data and SEO footprint is a glaring vulnerability. In an industry driven by search, relying solely on agent referrals limits their total addressable market growth potential.
- B2B2C Distribution: Leverages agents as the primary growth channel, reducing CAC.
- High Retention Focus: The product is built around post-transaction lifecycle management, a sticky use case.
- Lean Operations: A $2.1M revenue on a 21-person team suggests strong unit economics and low burn.
The Silent Consolidator
MooveGuru is betting that the future of real estate tech isn't owned by consumers, but by the professionals who serve them. It's a bold, disciplined strategy that prioritizes sustainable economics over hype.
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The Unified Real Estate Experience | HomeKeepr
HomeKeepr helps real estate agents and brokerages maintain relationships with clients from this move to the next through our unified real estate platform.
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About mooveguru.com
HomeKeepr helps real estate agents and brokerages maintain relationships with clients from this move to the next through our unified real estate platform.
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Technology Stack
mooveguru.com uses 12 technologies across their website including reCAPTCHA, Contentful, cdnjs, and more.
Security
reCAPTCHA
CMS
Contentful
CDN
cdnjs
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Performance
Lazy Loading
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mooveguru.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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