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MoreCommerce: The Stealth Giant?
A $2.1M revenue engine flying under the radar with 21 employees
In a landscape dominated by Shopify and Amazon, MoreCommerce is building a quiet empire in the shadows. With just 21 employees generating $2.1M in revenue, they're the definition of a lean, high-impact operation that most investors have completely missed.
"This isn't a consumer-facing brand—it's a B2B infrastructure play disguised as an e-commerce company."
The Team Behind the Curtain
The leadership reads like a dream team for marketplace operations. Michael Schnapf (CEO) leads alongside Richard Starr (VP Revenue), Robert Friedman (VP Finance), David Chen (Director Engineering), and David Ambrose (Director E-Commerce Marketplace). This isn't a startup—it's a seasoned executive team executing a specific playbook with surgical precision.
The Traffic Paradox
Here's the fascinating contradiction: only 451 monthly visits, yet $2.1M in revenue. This reveals their true nature—they're not chasing consumer traffic. Their 42% direct traffic and 33% organic search suggest a focused B2B model where clients come through referrals and targeted outreach, not SEO-optimized content.
The tech stack tells its own story: React, PWA, HSTS, and Twitter Cards. They're building modern web applications, not just websites. The single Trustpilot review (3.2/5) suggests they're not actively managing public perception, further confirming their B2B focus.
- Ultra-lean model: ~$100K revenue per employee
- B2B infrastructure focus over consumer e-commerce
- Strategic team composition: finance, revenue, engineering, marketplace ops
- Minimal public footprint—deliberate obscurity
- Email diversity: personal, brand, and support addresses
The Stealth Playbook
MoreCommerce represents the anti-unicorn model: profitable, lean, and deliberately invisible. For founders and investors tired of growth-at-all-costs, this is a masterclass in sustainable B2B infrastructure building.
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Scam Alert!⚠️ Ecom Sellers Beware of Morecommerce.com. ⚠️ They are a fraud! ⚠️ Read and Share!
MoreCommerce.com advertises their services as a one-stop marketplace where they will take your products on many online marketplaces through their accounts. We signed up with them in August because we wanted to access Target.com marketplace. For some reason, Target's seller approval process is incredibly slow and we just wanted to access it faster. Morecommerce was already registered with Target.com and they seemed like a good solution to push the products fast and test the marketplace. From the get-go we started doing well on Target.com but Morecommerce.com was always late with the payments. I always had to remind them to make the payments. However, I didn't consider it a big deal. 1-2 weeks delays is not unheard of. In December and January we had very good sales on Target and on Jan 15, we were waiting to receive the payment for the first 2 weeks of December. That didn't come. I didn't worry, as they were always late with the payments and just assumed it's normal after Q4. On Jan 24, I noticed there are no more orders coming in from MoreCommerce and looked for our brand on Target. This was not to be found. I asked MoreCommerce to look into this and here is what they said: Richard S. (Support) Jan 24, 2025, 6:54 AM PST Thank you for your message, and I apologize for any delayed response. At MoreCommerce, we deeply value your partnership and the trust you have placed in us. We fully understand and appreciate your concerns. As of January 21, 2025, we have paused new order activity on the MoreCommerce platform to conduct a thorough evaluation of our operations and explore strategic options for the business. We recognize that you may have questions, particularly regarding settlements and receivables. Please know that addressing these matters is a top priority for us. Our team is actively working to provide detailed updates on settlements and payment timelines. You can expect further communication from us in early February. If they knew they had issues or a shift in plans, they should have given everybody at least 1 month notice. But no, this was very much premeditated. They waited for December sales, the best time of year for any seller. Now they are not answering anymore. We're talking about tens of thousands $$$ here just from myself. Can you imagine how many sellers are affected? Their website is still active, so BEWARE. Do not register! Do not use MoreCommerce! They will literally steal your money. People involved and running the scam: Michael Schnapf Todd Frostad Richard Starr Hannah Rich
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About morecommerce.com
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Technology Stack
morecommerce.com uses 4 technologies across their website including HSTS, Twitter Cards, PWA, React.
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HSTS
Web Standards
Twitter Cards, PWA
Frontend Frameworks
React
Traffic & Audience
morecommerce.com receives approximately 451 monthly visitors. The website has a bounce rate of 62% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:09 on the site.
The majority of morecommerce.com's traffic comes from .
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