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MorganFranklin Reborn: The Highspring Pivot
How a 631-person consulting firm is betting on integrated talent and strategy.
MorganFranklin Consulting didn't just rebrand; they fundamentally rewired their DNA. Now operating as Highspring, the firm is aggressively merging traditional consulting with managed services and talent solutions, targeting a gap in the market that legacy players are too slow to fill.
"They aren't just selling hours; they are selling outcomes by unifying strategy, execution, and talent under one roof."
The Talent-First Model
Highspring’s move to unify consulting with talent solutions is a direct response to the commoditization of traditional advisory. By integrating talent acquisition directly into their service delivery, they reduce friction for clients who need immediate, specialized expertise—particularly in high-stakes areas like cybersecurity and enterprise strategy.
The Cybersecurity Bet
With a monthly search volume of 580 for 'morganfranklin cyber', the market has already associated the firm with security expertise. Leadership like Jonah Dimeo, the Cybersecurity Practice Lead, signals a strategic pivot where security isn't a siloed service but the backbone of their managed services offering.
The rebrand to Highspring coincides with a massive consolidation of their digital presence. While the legacy domain redirects, the new highspring.com infrastructure utilizes a modern stack including Tailwind CSS and strategic lazy loading, suggesting a focus on performance and user experience that mirrors their operational efficiency promises.
- Integrated Service Stack: Consulting, Managed Services, and Talent in one package.
- Niche Dominance: Aggressive focus on Cybersecurity and Transaction Services.
- Modern Tech Stack: Utilizing Tailwind CSS and Core-js for a performant web presence.
- Leadership Depth: Experienced partners leading specific verticals rather than generalist management.
The Verdict: A High-Growth Contender
Highspring is positioning itself not as a vendor, but as a scalable extension of the client's internal team.
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MorganFranklin Consulting is now Highspring: Evolving for Growth
MorganFranklin Consulting is now Highspring, unifying expertise and services to deliver integrated consulting, managed services, and talent solutions for your business
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About morganfranklin.com
MorganFranklin Consulting is now Highspring, unifying expertise and services to deliver integrated consulting, managed services, and talent solutions for your business
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