mothercare.com
mothercare.com
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Mothercare: The 60-Year Legacy on Life Support
A deep dive into a global brand surviving on brand equity alone
For 60 years, Mothercare has been the go-to brand for expectant parents, but its digital presence tells a story of a giant resting on its laurels. With just 2,245 monthly visits and a 2.3-star Trustpilot rating, the website is less of a thriving e-commerce hub and more of a digital ghost ship.
"The brand name commands search volume, but the website fails to capture it. This is a classic case of brand equity decoupled from digital execution."
The Traffic Paradox
Mothercare's search volume for its own brand name (16,220 monthly searches) is astronomically higher than its actual traffic (2,245 visits). This 7x gap indicates severe technical SEO issues, poor search visibility, or a fundamental misalignment between what users search for and what the site delivers. For a legacy brand, this is alarming.
The Trust Crisis
A 2.3-star rating across 953 reviews is a red flag. For a brand targeting new parents—typically a high-trust demographic—this suggests systemic issues in fulfillment, customer service, or product quality. The narrative isn't about a few bad reviews; it's about a consistently negative experience that the brand hasn't addressed.
The company's structure reveals a traditional retail mindset. With 2,868 employees and over $1B in revenue, the operational weight is heavy, likely focused on physical retail and international logistics rather than digital agility. The executive team—Chief Customer Officer, Head Buying, Head HR Asia—reflects a legacy brick-and-mortar hierarchy, not a digital-first startup.
- Massive search volume (16K+/mo) with minimal capture (2K visits/mo)
- Trustpilot rating of 2.3/5 signals deep customer dissatisfaction
- Revenue of $1B+ suggests the business model is offline-heavy
- Executive team lacks a dedicated Chief Digital or Product Officer
A Brand at a Crossroads
Mothercare has the name but not the digital game. The path forward requires a radical digital overhaul or a strategic pivot to pure-play e-commerce.
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Reviews (20)
Bit overpriced
Have bought online before for my grandson and everything arrived as stated. However I don’t think their prices are particularly cheap for the quality compared to marks or JoJo Maman Bebe. I have ordered a few items in the sales which I am hoping will be here after Christmas, but judging by the reviews below, it seems I have made a mistake! Time will tell.
It’s not just now
It’s not just now . Always have been problems with mother care . Waited for my thing so long and no tracking or anything . Very disappointed with the online shop . But when in store the girls are usually polite and helpful
Bought the journey set last August 19.
Bought the journey set last August 19. The front wheels squeek and the rain cover is CHEAP and has now spilt in the seams and the breathing holes. I ordered a replacement from ebay for £3 and what a difference. The plastic is Thick and has strings to tie it down onyo the buggy, ensuring it doesn't blow off like the mothercare one! Your very lucky that you went into administration!
Do not purchase a car seat on…
Do not purchase a car seat on Mothercare they offer a fitting service!!!! We live 60 miles away from the store.. Ordered car seat to be delivered to the mothercare store which took 2 weeks... While driving the 60 miles on the day after they said the car seat would be in store... I got a call from dpd to say the car seat would be delivered to my home!!!! So had to turn back get the seat head back in to Galway then to find out that no one in store that day was able to fit the car seat!!!!!!!!!!! We were told just to call in and no problem someone would fit it..... We had to arrange again for a week later on travelling to the store again that morning got a phone call to say yet again no one was in store to fit the bloody car seat!!!! Absolutely ridiculous if we were told this we would not have purchased the seat there at all..... So we went to there local competition who there and then had 4 people in store that fitted the seats they are all 4 baby by the way so go there First. I will be er go to mother care again terrible customer service
The administration help is a shambles
The administration help is a shambles. I ordered for collection in store on 19th dec. It says its available from 30th but to wait for dispatch/delivery email alert to collect in store. It's not the 7th of January all online accounts are closed, all emails are bouncing around, phone calls are no longer working. Had an email feomt he administrator people to say all orders will be honoured and delivered. Just had an email today to say the stores close in a week?! So at what point and where do I collect my order if nobody is letti g back to me. Even the stores are answering calls!? Disgusting. Take my money and probably others and then leave us in the lurch with a baby due in February and not knowing if I'll be short on money because I have to rebut my order somewhere else!
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About mothercare.com
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Traffic & Audience
mothercare.com receives approximately 2.2K monthly visitors and ranks #8,855,895 globally. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about mothercare.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mothercare.com directly at https://mothercare.com.