In an era of mega-travel platforms, MousePlanet proves that hyper-niche authority beats broad reach. With just 4 employees and $300K in revenue, this independent publisher commands a loyal audience of 40,000 monthly Disney devotees—without a single dollar of outside investment.

"They don't chase trends—they archive history. While others post clickbait, MousePlanet documents the 1982 Epcot opening day with surgical precision."

The tech stack tells a story of pragmatic efficiency: jQuery and Bootstrap for speed, Cloudflare for protection, Zendesk for community support. No bloated frameworks, no growth-hacking tools—just a lean stack that prioritizes content over complexity. The absence of structured data and the WordPress login page hint at a human-curated operation where Adrienne Vincent-Phoenix and Mark Goldhaber likely write and edit most content themselves.

• 4-person team generates $75K revenue per employee—remarkable efficiency
• Social presence across 4 platforms (Twitter, YouTube, Facebook, Instagram) shows omnichannel reach without resource sprawl
• Top keywords reveal a content moat: historical deep dives that competitors won't touch
• No funding, no burn rate, no investor pressure—pure bootstrapped independence