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Moved.com: The $2.8M Move Management Paradox
High traffic, low conversion, and a Trustpilot problem in the resident experience space
Moved.com positions itself as the future of resident moves and ancillary automation for multifamily, but the data reveals a company caught between massive brand awareness and a struggling conversion engine. With 59k monthly visits but only a 2/5 Trustpilot rating, the gap between marketing reach and customer satisfaction is stark.
"A company with 83% direct traffic and only 13% organic search isn't building SEO moats—it's burning brand equity."
The Traffic Paradox
Moved's traffic profile is a red flag for investors. With 83% direct traffic (59k visits monthly) but only 13% organic search, the company isn't building sustainable acquisition channels. For a 28-person team generating $2.8M, that's $100k revenue per employee—efficient on paper, but the high direct traffic suggests heavy brand marketing spend rather than scalable product-led growth. The 2.9k monthly searches for 'moved' brand itself, yet 'move in' (4k volume) sees 10x more search volume, indicating they're capturing brand demand, not solving discovery problems.
The Trust Gap
Here's the brutal reality: 11 Trustpilot reviews at 2/5 stars for a company claiming 'top-rated, hospitality-driven experience.' That's not a minor customer service hiccup—it's a fundamental product-market fit issue. When your core promise is 'hospitality-driven experience' but customers rate you at 2 stars, you're either delivering the wrong experience or targeting the wrong customers. The fact that 'how to be a mover for moved.com' searches (50 monthly volume) outrank 'moving services marketplace' (90) suggests they're better at recruiting labor than delighting residents.
The tech stack reveals a company still in build mode: jQuery, Bootstrap, and Swiper scream legacy frontend, while Tailwind CSS and core-js show modern attempts. But 18 detected technologies for a $2.8M revenue company suggests technical debt accumulation. Their social presence across Twitter, Facebook, LinkedIn, and Instagram is broad but shallow—likely a content distribution strategy rather than community building. The 'chapter-by-moved' blog suggests thought leadership attempts, but with only 13% organic traffic, the content isn't converting searchers.
- Product positioning is clear (multifamily moves) but execution lags behind promises
- High direct traffic indicates heavy top-of-funnel marketing spend without bottom-funnel conversion
- Trustpilot rating of 2/5 contradicts 'top-rated' claims—major brand credibility issue
- Revenue per employee ($100k) is healthy but may mask underlying churn problems
- Tech debt visible in jQuery/Bootstrap reliance for a modern B2B SaaS play
The Move Management Opportunity is Real, But Moved.com Hasn't Won It
For investors: This is a turnaround play. For founders: The playbook is written—fix the product, then scale the brand.
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5 keywordsHow is Moved's SEO?
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https://moved.com/wp-content/uploads/2022/12/[email protected]
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Home - Moved
Make resident moves your competitive advantage through our top-rated, hospitality-driven experience for multifamily.
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Reviews (11)
The move went exceptionally well
The move went exceptionally well. The three-man crew of movers worked efficiently, diligently and with the utmost care. They were also courteous and respectful and open to suggestions with regard to the positioning of moved items at the storage site. I was delighted with their performance and gave them a tip commensurate with this assessment for which they were very grateful. I would highly recommend your company to anyone who needs to engage movers, Thank you for your extraordinary service!
Glitchy website
Glitchy website, nothing works, pages freeze
Moved.com is the worst moving platform…
Moved.com is the worst moving platform I've ever used. It's clunky, aggressively upsells insurance, alarms, movers, cleaning, furniture, and more at every click, and relentlessly harvests personal info. Password reset failed for over 2 days, delaying our move preparations and other tasks. Forced pet screening despite no pets—required both spouses separately, profiles wouldn't link, wasting 2 full days on support during a hectic move. Nearly canceled our lease; it it weren't for the wonderful property manager's intervention. Even with "no pets" selected, it pushed pet insurance and add-ons. The entire process took over 2 hours of frustrating upsell nonsense. Today is Thursday, move is Saturday, and we're still fighting pointless requirements. Terrible experience. Property manager? Avoid at all costs.
Fraudsters they need to be looked into…
Fraudsters they need to be looked into for false advertising. They lie about discounts and better rates but in reality they are con artists with a corporate facade. Our move was way more expensive that if we had not used their concierge service and there was no discount on the final price. It’s so gross. I hope they go out of business so other people can avoid feeling bamboozled like I do.
We’re sorry to hear this was your experience. Transparency and trust are important to us, and we never aim to misrepresent pricing or savings. We did have the opportunity to connect with you directly to resolve your concerns, and we’re always open to continuing the conversation if there’s anything further we can do. We appreciate your feedback and will continue to use it to improve clarity and the overall experience for future customers. -The Moved Team
Scam!
Scam!! Promised three staff to help move, two mysteriously left almost immediately. So obviously, the move took longer--then they overcharged!! STAY AWAY!!!!
We’re sorry to hear about this experience and understand how frustrating that must have been. That’s not the kind of situation we want for anyone using Moved or our vetted moving partners, and we appreciate you taking the time to share your feedback. If you’d like to reconnect, our support team is available at [email protected].
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About moved.com
Make resident moves your competitive advantage through our top-rated, hospitality-driven experience for multifamily.
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Technology Stack
moved.com uses 18 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
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reCAPTCHA
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PHP
CMS
WordPress
CDN
unpkg
Privacy & Consent
CookieYes
Marketing Automation
HubSpot
Traffic & Audience
moved.com receives approximately 59.1K monthly visitors and ranks #359,268 globally. The website has a bounce rate of 36% with visitors viewing an average of 9.8 pages per visit. Users spend an average of 7:22 on the site.
The majority of moved.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about moved.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit moved.com directly at https://moved.com.