In a market where up to 30% of pharmaceuticals are counterfeit, mPedigree operates as the invisible shield protecting millions of lives. This isn't just a tech company; it's a critical infrastructure layer for African healthcare, turning every mobile phone into a verification device.

"They aren't selling software; they're selling trust in a system where trust is the scarcest resource."

The revenue-to-employee ratio ($115k per employee) indicates a lean, efficient operation typical of B2B infrastructure plays. Unlike consumer apps that burn cash for user acquisition, mPedigree's clients are governments, manufacturers, and NGOs—entities with long sales cycles but massive stickiness once onboarded.

• Low-tech interface (SMS-based) ensures 100% accessibility across device types.
• Hyper-localized strategy focusing on high-risk African markets first.
• Partnership model with manufacturers rather than direct-to-consumer marketing.
• Leverages legacy web tech (WordPress/jQuery) for stability over flashy features.