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mpinarada.com
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mpinarada.com

19 technologies
VerifiedGrowingVisit3.8K/mo$7M3319 Tech22 Leads
Deep Dive

The Invisible Backbone of North American Power

How a 33-person operation quietly powers critical infrastructure from a $6.5M revenue base

While everyone chases AI hype, MPINarada builds the literal power infrastructure that keeps data centers alive during outages. This isn't a sexy SaaS startup—it's the unglamorous, essential hardware that makes digital everything possible.

$6.5M
Annual Revenue
33
Employees
48%
Organic Search Traffic
1994
Narada's Origin Year

"They're not selling batteries—they're selling reliability at 99.999% uptime for the world's most critical infrastructure."

The North American Beachhead

MPINarada isn't a startup—it's the US arm of Narada, a Chinese battery giant operating since 1994. The 33-person team in North America handles sales, engineering, and local inventory while the parent company manufactures globally. This lean structure means they punch above their weight: $6.5M revenue with just 33 people = ~$197K revenue per employee—efficient for industrial hardware.

The Traffic Paradox

Here's the counterintuitive insight: their organic search dominates (48%) despite a global rank of #4.6M. Why? They rank for hyper-specific industrial queries like 'narada bess' (210 monthly searches) and '200 nesp 2' (150 monthly searches). This isn't mass-market traffic—it's procurement managers and engineers with purchase intent. Every visitor is likely worth thousands in potential contracts.

The keyword strategy reveals their playbook: they own the bottom-of-funnel for Narada's NESP series containers. When someone searches 'narada nesp series (container 40ft) datasheet' or 'cost,' they're already evaluating a six-figure purchase. MPINarada's blog and product pages capture these moments when technical buyers are deep in research mode.

  • 33 employees generating $6.5M = industrial efficiency
  • 48% organic traffic from high-intent technical searches
  • Narada's 30-year manufacturing pedigree behind them
  • Local inventory + engineering = faster deployment than pure importers
No viral marketing or mass awareness
Deep technical expertise in VRLA/lithium for critical infrastructure
No venture funding or rapid scaling
Direct relationships with telecom/data center engineers
No trendy consumer products
Proven reliability over decades, not hype cycles

The Boring Billion-Dollar Play

MPINarada proves that in infrastructure, boring beats sexy. Their model—local presence, technical depth, and search dominance for high-intent keywords—creates a moat that flashier startups can't touch. For investors: this is a cash flow business in a trillion-dollar infrastructure upgrade cycle. For founders: it's a masterclass in dominating niche keywords that signal purchase intent.

What tech stack does Mpinarada use?

27 detected
Programming Languages1
Web Standards2
JavaScript Libraries3
Tracking & Analytics8
G
Google Analytics
G
Google APIs
A
Analytics Service
G
Google Tag Manager
G
Google Static
G
Google DoubleClick
G
Google Analytics
T
Tracking Pixel

How much traffic does Mpinarada get?

Traffic & Engagement

3.8K
Monthly Visits
1.7
Pages/Visit
0:44
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend+4%
3.6K
Oct 2025
Oct
3.0K
Nov 2025
Nov
3.8K
Dec 2025
Dec

Traffic Sources

Search
48%
Direct
32%
Social
10%
Referrals
8%
Email
0%
Paid
2%

Where is Mpinarada's audience located?

🌍71.2%
🌍28.8%

What keywords does Mpinarada rank for?

5 keywords
1200 nesp 2150 vol
2narada bess210 vol
3narada nesp series (container 40ft) cost90 vol
4narada nesp series (container 40ft) datasheet90 vol
5stationary battery manufacturer -china -8650 vol

How is Mpinarada's SEO?

Open Graph Image

OG Image preview
og:image

https://mpinarada.com/wp-content/uploads/2021/03/MPINarada-website-300x300-1.png

Meta Tags

title58 chars

MPINarada - N.A. Operation of Global Battery Leader Narada

description346 chars

Since 1994, Narada has been a leader of one of the broadest and most reliable VRLA and lithium battery solutions for telecom, data center, colocation, edge, grid, microgrid, and C&I energy storage. MPINarada is the North American operation providing local sales support, engineering and design, and multiple inventory locations. www.mpinarada.com

languageEN-US

H1 Tags

h1MPINarada: Reliable Battery Solutions

Schema Types

Unknown

Who works at Mpinarada?

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What do customers think of Mpinarada?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Mpinarada

What is Mpinarada's Revenue?
Mpinarada generates approximately $7M in annual revenue. With 33 employees, that's $196,000 per employee.
What does Mpinarada do?
Since 1994, Narada has been a leader of one of the broadest and most reliable VRLA and lithium battery solutions for telecom, data center, colocation, edge, grid, microgrid, and C&I energy storage. MPINarada is the North American operation providing local sales support, engineering and design, and multiple inventory locations. www.mpinarada.com
How fast is Mpinarada growing?
Mpinarada employee count has changed by 10% year over year.
What technologies does Mpinarada use?
Mpinarada uses 19 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, WordPress.
Who are Mpinarada's competitors?
Mpinarada's main competitors include AVED Electronics, Mercury Wire Products, EXM EUROBEX, Fusion Optix, Bose. These companies operate in similar markets and compete for the same customer base.

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What are Mpinarada's key pages?

Export mpinarada.com Data

Download the complete tech stack, analytics, leads, and company data for mpinarada.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About mpinarada.com

Since 1994, Narada has been a leader of one of the broadest and most reliable VRLA and lithium battery solutions for telecom, data center, colocation, edge, grid, microgrid, and C&I energy storage. MPINarada is the North American operation providing local sales support, engineering and design, and multiple inventory locations. www.mpinarada.com

Company Overview

mpinarada.com
Website
#4,611,881
Global Rank
3.8K
Monthly Visitors
19
Technologies
22+
Employees

mpinarada.com Key Pages

Contact mpinarada.com

Technology Stack

mpinarada.com uses 19 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

CDN

KeyCDN

Advertising

DoubleClick Floodlight, Google Ads

Analytics & Marketing

Crazy Egg, Datadog RUM, Google Analytics

Traffic & Audience

3.8K
Monthly Visits
36%
Bounce Rate
1.7
Pages/Visit
0:44
Avg. Duration

mpinarada.com receives approximately 3.8K monthly visitors and ranks #4,611,881 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:44 on the site.

The majority of mpinarada.com's traffic comes from undefined, .

Frequently Asked Questions

What is mpinarada.com?
Since 1994, Narada has been a leader of one of the broadest and most reliable VRLA and lithium battery solutions for telecom, data center, colocation, edge, grid, microgrid, and C&I energy storage. MPINarada is the North American operation providing local sales support, engineering and design, and multiple inventory locations. www.mpinarada.com
What technologies does mpinarada.com use?
mpinarada.com uses 19 technologies including Font Awesome, Google Fonts, PHP, and 13 more. View the full tech stack analysis above.
How do I contact mpinarada.com?
You can contact mpinarada.com via email at [email protected] or through their contact page.
What are mpinarada.com's social media accounts?
mpinarada.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is mpinarada.com hiring?
Check mpinarada.com's careers page for current job openings and opportunities. The company has 22+ known employees.
How popular is mpinarada.com?
mpinarada.com receives approximately 3.8K monthly visitors and ranks #4,611,881 globally. Traffic is growing by 23.4% month-over-month.

Related Searches

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This page provides publicly available information about mpinarada.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mpinarada.com directly at https://mpinarada.com.