MPLX isn't a consumer brand; it's B2B infrastructure. With just 47 employees generating $9.2B in revenue, it's a lean operator in the capital-intensive midstream sector. The company's website traffic reveals its real audience: 82% from undefined regions (likely internal/corporate), with investors and job seekers as the primary external visitors. This isn't a growth-stage startup—it's a mature, cash-generating machine built for Marathon Petroleum's ecosystem.

MPLX's digital footprint is modest—11,782 monthly visits—but telling. The top keyword 'mplx' (7,570 monthly searches) dominates, followed by investor relations queries. This isn't a brand chasing broad awareness; it's a focused asset serving shareholders and partners. The 46% direct traffic rate is exceptionally high for any company, signaling a captive audience that knows exactly where to go. For founders and product managers, this is a masterclass in serving a narrow, high-value audience without wasting resources on mass-market noise.