mpsw.com
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The Quiet Giant in Phoenix Manufacturing
How 123 employees generate $65M with minimal digital footprint
While most tech startups obsess over viral growth, mpsw.com operates in the shadows of industrial manufacturing—where 123 employees generate $65.1M in revenue with a website that attracts just 818 monthly visitors. This is the story of a company that doesn't need the internet to thrive.
"In manufacturing, relationships trump rankings. MPSW proves that a $65M business doesn't need 100K monthly visitors to thrive."
The Phoenix Powerhouse
MPSW isn't chasing SEO glory—it's building industrial systems. With top keywords like 'mpsw phoenix' (90 monthly searches) and 'qzsw' (20 monthly), they're targeting hyper-local, high-intent buyers. This isn't a company that needs broad awareness; it needs qualified leads in the Phoenix metro area. The 58% direct traffic rate suggests a mature, referral-driven business where customers know exactly where to go.
The Anti-Digital Strategy
Here's what's fascinating: 24% of their traffic comes from organic search, but they rank #9,952,160 globally. They're not playing the content marketing game. Instead, they're using their website as a digital business card—a place for existing customers to find contact info, view privacy policies, and apply for jobs. The tech stack (jQuery, Bootstrap, Tailwind) is functional, not flashy. They're optimizing for reliability, not virality.
The leadership team reveals their industrial focus: Joe Gombar (VP), Michael Lyon (Controls Area Construction Manager), William Mote (Controls & Turnkey Sales Manager), Shane Larson (Parts Account Manager), and Jason Raetz (Air Distribution Project Manager/Estimator). These aren't growth hackers—they're construction and controls experts. Every title screams 'industrial project execution,' not 'digital transformation.'
- Revenue per employee: ~$529K (exceptionally high for manufacturing)
- Traffic-to-revenue ratio: $79,585 per monthly visitor (unheard of in digital)
- Top country: undefined (100%)—suggests domestic-only operations
- No social profiles, no Trustpilot presence, no funding announcements
Profitability Over Popularity
MPSW represents the industrial backbone of the American economy—businesses that don't need Silicon Valley's approval to thrive. Their $65M revenue with minimal digital presence is a masterclass in B2B relationship capital. For founders and investors, the lesson is clear: not every successful business needs to be a platform. Some just need to be excellent at what they do.
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About mpsw.com
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Technology Stack
mpsw.com uses 13 technologies across their website including Adobe Fonts, Google Fonts, PHP, WordPress, and more.
Fonts
Adobe Fonts, Google Fonts
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Analytics
Traffic & Audience
mpsw.com receives approximately 818 monthly visitors and ranks #9,952,160 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:17 on the site.
The majority of mpsw.com's traffic comes from .
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This page provides publicly available information about mpsw.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mpsw.com directly at https://mpsw.com.