mptf.com
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The Unsung Safety Net of Hollywood
How MPTF supports 300K+ entertainment workers with a $15M non-profit engine
While Hollywood's spotlight shines on stars and studios, a quiet powerhouse operates in the shadows, ensuring the industry's backbone doesn't collapse when the cameras stop rolling. MPTF isn't just a charity—it's the essential infrastructure for entertainment professionals facing life's hardest scenes.
"MPTF proves that in an industry of make-believe, real community support is the most valuable production asset."
The Invisible Safety Net
With 15,244 monthly visitors seeking help, MPTF's digital front door serves a community that often falls through traditional safety nets. The 50% direct traffic (15,244 monthly visits) reveals deep brand loyalty—entertainment professionals don't discover MPTF by accident; they seek it out when they need it most. The 'money for poor actors' search query (200 monthly searches) exposes the raw need driving this traffic.
Digital-First, Mission-Focused
Built on WordPress with Bootstrap and Ant Design, MPTF's tech stack prioritizes accessibility over flashiness. Their 31% organic search traffic shows they're meeting people where they search for help, while the 590 monthly searches for 'mptf' prove they're the go-to resource. This isn't a vanity project—it's a purpose-built digital lifeline.
What makes MPTF unique isn't just its Hollywood connection—it's the comprehensive ecosystem. From financial aid to case management and residential living, they've built a continuum of care that addresses the entertainment industry's specific vulnerabilities: irregular income, gig economy gaps, and aging without traditional retirement structures.
- Dual leadership structure: Ken Scherer (CEO/Founder) and Bob Beitcher (President/CEO) suggest deep institutional knowledge
- Vertical integration: They don't just write checks—they provide housing, healthcare, and case management
- Industry-specific focus: Targets entertainment professionals who fall between traditional social service cracks
The Real Hollywood Ending
While studios chase billion-dollar franchises, MPTF proves that true industry sustainability comes from supporting the people who build the magic—not just the stars who sell it.
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Motion Picture & Television Fund | MPTF
MPTF supports entertainment community members with health & social services, incl. financial aid, case management, & residential living.
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About mptf.com
MPTF supports entertainment community members with health & social services, incl. financial aid, case management, & residential living.
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mptf.com uses 13 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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mptf.com receives approximately 15.2K monthly visitors and ranks #1,830,571 globally. The website has a bounce rate of 73% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:05 on the site.
The majority of mptf.com's traffic comes from .
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