Imagine a world where diagnosing spinal fractures doesn't require a dose of ionizing radiation. Mriguidance isn't just imagining it—they're billing for it. Their BoneMRI software turns standard MRI scans into CT-quality 3D bone images using AI, creating a radiation-free standard of care that's already generating millions in revenue.

"They're not selling software—they're selling the elimination of cancer risk from routine diagnostics."

What makes them dangerous is their focus on cloud-based, AI-enabled software rather than hardware. They're not selling MRI machines; they're selling an upgrade to the existing $1.5M+ MRI install base worldwide. This software-only model gives them 90%+ gross margins and the ability to deploy instantly to any clinic with a compatible scanner. The fact they're already generating revenue suggests they've cleared the clinical validation hurdle that kills most medical AI startups.

• Radiation-free imaging eliminates pediatric and repeated-scan ethical concerns
• Cloud-based deployment means zero hardware CAPEX for hospitals
• Quantitative equivalence to CT creates a defensible clinical standard
• Reimbursement coding (G0566) is already established, accelerating adoption
• Spine and pelvic focus targets high-volume, high-revenue clinical pathways