In a field where expertise is gated by years of expensive fellowship programs, Medality (MRI Online) is disrupting the status quo with a bite-sized, on-demand model. They aren't just selling courses; they are selling time—specifically, the time it takes to master a new radiology subspecialty.

"Medality proves that in the world of high-stakes medical education, brevity isn't the enemy of depth—it's the key to retention."

With a lean team of just 36 employees generating nearly $5M in revenue, Medality operates with the efficiency of a tech startup rather than a traditional medical education publisher. They have replaced the overhead of physical conferences and rigid curriculums with a scalable, asynchronous video platform that caters to the modern physician's fragmented schedule.

• **Niche Dominance:** Instead of general health content, they own the specific vertical of radiology continuing medical education (CME).
• **Product-Led Growth:** The '5-minute' promise reduces the barrier to entry, encouraging daily usage and high retention.
• **Community as Moat:** Active social profiles on YouTube and LinkedIn suggest they are building a brand, not just a transactional content library.