msmxp.com
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MSM: The $20M Experience Engine
Inside the quiet giant powering Pepsi, RIT, and Fortune 500 events without the VC hype
While Silicon Valley chases AI unicorns, MSM is building something far more valuable: a $20.5M revenue engine in the physical world. They create experiences that inspire, but their real magic is turning event chaos into predictable enterprise cash flow.
"MSM doesn't need a Series B—they're already profitable, growing, and own their niche."
The Anti-Startup Playbook
MSM operates in events, a $1.1T industry that VCs love to ignore. No funding rounds. No burn rate. Just 100 people generating $20.5M in revenue. That's $205K per employee—better than most SaaS companies. Their secret? They solve the unsexy problem of making massive physical experiences actually work.
Traffic Intelligence
Their 2,485 monthly visits are deceptively powerful. The keywords reveal the playbook: 'Pepsi exhibit hall' (70 volume), 'RIT career fair' (230 volume), '855 hard road, Webster NY' (110 volume). This isn't broad brand awareness—it's high-intent, location-specific traffic that converts. They rank for clients, not vanity terms.
The tech stack tells a story of pragmatism over perfection. jQuery and Slick for rapid prototyping. Tailwind and Bootstrap for speed. OpenCart, Magento, and Shopware suggest they touch commerce but don't live there. This is the stack of a team that ships fast and iterates faster—no React bloat, no over-engineered frameworks.
- President & CEO Donna Shultz leads a dual-CFO structure (Laurie Witte + Laurie Kamal)—either extreme financial discipline or a power play
- CIO Joe Reazor sits at the table, signaling tech-first execution, not just creative fluff
- VP of Operational Excellence Gary Collins—titles don't lie, this is a machine
This is what real B2B looks like
No hype, no fundraising circus—just $20M in revenue building experiences that actually inspire. VCs should be taking notes, not giving them.
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MSM – Creating Experiences That Inspire
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About msmxp.com
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Technology Stack
msmxp.com uses 19 technologies across their website including Font Awesome, Google Fonts, Laravel, PHP, and more.
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
CDN
jsDelivr
E-commerce & Payments
OpenCart, Shopware, Magento
Traffic & Audience
msmxp.com receives approximately 2.5K monthly visitors and ranks #6,223,807 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:53 on the site.
The majority of msmxp.com's traffic comes from .
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