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mtprinceton.com
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mtprinceton.com

15 technologies
VerifiedGrowingVisit47.3K/mo$9M4615 Tech
Deep Dive

Mt. Princeton: The Data Behind the Hot Springs

Analyzing the digital footprint of a Colorado mountain escape

In the crowded market of Colorado hot springs, Mt. Princeton doesn't just rely on natural geothermal pools; they rely on a digital strategy that captures over 47,000 monthly visitors. This is a look at how a 46-person operation scales a physical experience into a massive online destination.

47,265
Monthly Visits
58%
Organic Search
$9.3M
Estimated Revenue
46
Employees

"They aren't selling a soak; they are selling a search result. Their dominance in 'hot springs' keywords is their primary revenue engine."

The SEO Monopoly

Mt. Princeton owns the search intent for their specific brand. With a monthly volume of 5,010 for 'mount princeton hot springs' and a combined 3,980 for variations, they capture nearly 100% of the traffic for their name. This is a textbook example of brand equity translating directly to organic traffic, accounting for the majority of their 47k monthly visits.

The Conversion Funnel

The traffic distribution reveals a classic direct-to-consumer model. With 33% direct traffic, repeat visitors are driving significant revenue. However, the 58% organic traffic suggests they are still aggressively acquiring new customers through search. The real story is the lack of third-party booking fees; these visitors are landing on mtprinceton.com, not Expedia, maximizing their margins.

The tech stack is surprisingly lean for a resort of this revenue. They utilize Bootstrap for responsive design and Cloudflare for security and speed, but the reliance on jQuery suggests a legacy frontend that hasn't fully modernized to React or Vue. This 'if it ain't broke' approach works for their informational site, but likely limits dynamic booking experiences.

  • High Intent Traffic: The top 5 keywords are all navigational or transactional, indicating low bounce rates.
  • Social Proof Gap: With only 1 Trustpilot review and a 3.2 rating, they are under-leveraging social proof compared to their traffic volume.
  • Niche Dominance: They dominate the 'Creekside' niche keyword (270 volume), catering to specific guest preferences.
They do NOT rely on paid ads (data suggests high organic reliance).
They DO own the 'mount princeton' search landscape completely.
They do NOT have a complex, multi-product tech stack.
They DO monetize direct traffic at high margins.
They do NOT aggressively solicit third-party reviews.
They DO use social media (Twitter, FB, IG) to drive visual engagement.

The Mountain is the Brand

Mt. Princeton proves that in hospitality, owning your domain name is half the battle.

What tech stack does Mtprinceton use?

20 detected
Security1
Programming Languages1
Cloud & Hosting1
E-commerce & Payments1
Analytics & Marketing1
Web Standards2
CSS Frameworks1
JavaScript Libraries2
Tracking & Analytics5
G
Google Analytics
G
Google Analytics
G
Google Static
G
Google Tag Manager
G
Google DoubleClick

How much traffic does Mtprinceton get?

Traffic & Engagement

47.3K
Monthly Visits
3.8
Pages/Visit
2:51
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend+1%
46.7K
Oct 2025
Oct
42.6K
Nov 2025
Nov
47.3K
Dec 2025
Dec

Traffic Sources

Search
58%
Direct
33%
Social
1%
Referrals
7%
Email
0%
Paid
1%

Where is Mtprinceton's audience located?

🌍100.0%

What keywords does Mtprinceton rank for?

5 keywords
1mount princeton hot springs5.0K vol$1.19
2mt. princeton hot springs780 vol
3mt princeton hot springs3.2K vol$1.27
4mount princeton hot springs creekside270 vol
5mount princeton hot springs resort1.6K vol$1.27

How is Mtprinceton's SEO?

Open Graph Image

OG Image preview
og:image

https://mtprinceton.com/wp-content/uploads/header-winter-aerial-1.jpg

Meta Tags

title58 chars

Colorado Hot Springs At Mount Princeton Hot Springs Resort

description209 chars

Colorado hot springs open to the public at Mt. Princeton Hot Springs Resort. Hot springs are included with your overnight stay. Soak in natural geothermal pools and enjoy stunning views of the Rocky Mountains.

languageEN-US

H1 Tags

h1MOUNT PRINCETON
h1HOT SPRINGS RESORT
h1OFFERS

Schema Types

Unknown

Who works at Mtprinceton?

Loading leads...

What do customers think of Mtprinceton?

Mtprinceton

Mtprinceton

3.2
1 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (1)

Filter by rating:
Terps
12/24/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/15/2025
Shittiest Hot Springs in the State of Colorado

AVOID THIS PLACE AT ALL COST. ESPECIALLY IF YOU ENJOY RELAXATION. Instead go invest your money with a place like Iron Mountain Hot Springs in Glenwood Springs or The Springs Resort down in Pagossa Springs. You wont be disappointed at all like you will if you decide to come to this shit stain on the map.

Frequently Asked Questions about Mtprinceton

What is Mtprinceton's Revenue?
Mtprinceton generates approximately $9M in annual revenue. With 46 employees, that's $203,200 per employee.
What does Mtprinceton do?
Colorado hot springs open to the public at Mt. Princeton Hot Springs Resort. Hot springs are included with your overnight stay. Soak in natural geothermal pools and enjoy stunning views of the Rocky Mountains.
How fast is Mtprinceton growing?
Mtprinceton employee count has changed by 39% year over year.
What technologies does Mtprinceton use?
Mtprinceton uses 15 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, reCAPTCHA, PHP.
Who are Mtprinceton's competitors?
Mtprinceton's main competitors include Streamline Vacation Rental Software, Carefree Resort and Conference Center, RopeSwing Group, Hosteeva, Hotel Management and Consulting. These companies operate in similar markets and compete for the same customer base.
What do customers think of Mtprinceton?
Mtprinceton has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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What are Mtprinceton's key pages?

Export mtprinceton.com Data

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About mtprinceton.com

Colorado hot springs open to the public at Mt. Princeton Hot Springs Resort. Hot springs are included with your overnight stay. Soak in natural geothermal pools and enjoy stunning views of the Rocky Mountains.

Company Overview

mtprinceton.com
Website
travel_and_tourism
Industry
#535,108
Global Rank
47.3K
Monthly Visitors
15
Technologies

mtprinceton.com Key Pages

mtprinceton.com Social Media

Contact mtprinceton.com

Technology Stack

mtprinceton.com uses 15 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

E-commerce & Payments

WooCommerce

Traffic & Audience

47.3K
Monthly Visits
39%
Bounce Rate
3.8
Pages/Visit
2:51
Avg. Duration

mtprinceton.com receives approximately 47.3K monthly visitors and ranks #535,108 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 2:51 on the site.

The majority of mtprinceton.com's traffic comes from .

Frequently Asked Questions

What is mtprinceton.com?
Colorado hot springs open to the public at Mt. Princeton Hot Springs Resort. Hot springs are included with your overnight stay. Soak in natural geothermal pools and enjoy stunning views of the Rocky Mountains.
What technologies does mtprinceton.com use?
mtprinceton.com uses 15 technologies including Font Awesome, Google Fonts, reCAPTCHA, and 9 more. View the full tech stack analysis above.
How do I contact mtprinceton.com?
You can contact mtprinceton.com via email at [email protected] or through their contact page.
What are mtprinceton.com's social media accounts?
mtprinceton.com is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is mtprinceton.com hiring?
Check mtprinceton.com's careers page for current job openings and opportunities.
How popular is mtprinceton.com?
mtprinceton.com receives approximately 47.3K monthly visitors and ranks #535,108 globally. Traffic is growing by 10.9% month-over-month.

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This page provides publicly available information about mtprinceton.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mtprinceton.com directly at https://mtprinceton.com.