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MUBI: The Curated Cinema Rebellion
How a 433-person team built a $77M alternative to Netflix's algorithmic void
While Netflix spends billions on algorithmic recommendations and reality TV, MUBI has quietly built a $77M empire by betting on one radical idea: that curation, not content, is what truly matters. With 11.7 million monthly visits and a cult following, they've proven that in the age of infinite content, scarcity wins.
"MUBI isn't selling access to content—they're selling the certainty of quality."
The Anti-Algorithm
MUBI's genius lies in what they refuse to do. While competitors drown users in 10,000+ titles, MUBI offers exactly 30 films at any given time. This isn't a limitation—it's a feature. The platform transforms from a content dump into a trusted curator, creating psychological scarcity that drives engagement. The result? 48% direct traffic, meaning users don't search—they arrive with intent.
Global Cinema, Local Impact
The data reveals a fascinating pattern: MUBI's top keywords aren't mainstream blockbusters but nuanced films like 'Die My Love' (1.3M monthly searches) and 'The Mastermind' (467K). This signals a sophisticated user base actively seeking arthouse cinema. With 1,986,873 backlinks and 50% organic traffic, MUBI has become the de facto entry point for serious film enthusiasts worldwide.
The Trustpilot rating of 1.6/5 from 457 reviews exposes a critical tension: MUBI's curated model creates passionate advocates and frustrated critics. This polarization isn't a bug—it's proof they've successfully carved a niche. They're not trying to be everything to everyone; they're being everything to cinephiles who've abandoned mainstream platforms.
- Bootstrap and Vite power their lean, modern tech stack—optimized for speed, not bloat
- Next.js enables the dynamic curation that makes 30 films feel infinite
- DoubleClick Floodlight integration shows sophisticated ad tracking despite subscription model
- HSTS and reCAPTCHA demonstrate security-first architecture for a premium brand
The Curator's Revenge
In an era of algorithmic fatigue, MUBI proves that human taste still commands a premium—$77M annually, to be exact.
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MUBI: Watch and Discover Movies
Watch truly great cinema. Wherever you are. From iconic, award-winning directors to emerging auteurs. Transformative films from all over the world. Stream Now. Download to watch Offline. Start your free 7 day trial now.
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Reviews (20)
Excellent Customer Support
Earlier this year, I was offered a complimentary 90-day subscription by MUBI. While I’ve noticed a significant improvement in the content compared to last year, I chose not to continue with a paid subscription as I rarely find time to watch movies. I attempted to cancel the free trial through the MUBI settings but couldn’t locate the option as described on their FAQs. As a result, I reached out to their customer support and was promptly informed that, since I was on a free trial, I would not be automatically charged once it ended. In this regard, I truly appreciate MUBI’s excellent customer support. Also, their selection of classic films is a good one especially if, unlike me, you have the time to enjoy them.
Great customer service!
I had great customer service from a representative a while back (unfortunately, I don’t remember their name), so I wanted to say many thanks and show my appreciation. It means a lot to be treated well by a company!
Charged for Over Two Years Without Billing Emails
I subscribed to MUBI for six months, drawn to its curated selection, thoughtful approach to cinema, and the appealing discounted price. I watched only a few films in the first months, as I either didn’t have the time or the titles I wanted weren’t available. As life moved on, I stopped logging in. I was under the impression I had canceled the subscription — possibly more than once — until I recently discovered I’d been charged monthly for over two and a half years, amounting to more than €300. I was shocked. I tried logging in using all the email addresses I might have used, cancel the subscription, but couldn’t figure it out. My bank was unable to block the recurring charges and eventually advised me to cancel the card. During that entire time, I received no monthly billing emails, no payment confirmations, no reminders — only the original subscription confirmation, and, much later, an email notifying me of a declined payment. That final email is what allowed me to log back in and finally cancel the subscription. I take full responsibility for not checking sooner. Still, for a platform that presents itself as refined, curated, and intentional, this level of silence around billing feels out of step. Transparency — even in quiet, administrative matters — is part of a brand’s integrity. I’ve always spoken highly of MUBI and continue to admire its cinematic vision. But this experience felt misaligned with the clarity and honesty I believed the platform stood for.
Family member with dementia had been…
Family member with dementia had been paying subscription for years without using service. Very unpleasant attitude from customer service and no clear policy. Plus dig a bit deeper - articles linking MUBI to investment firms and Israeli military. AVOID.
I took the black friday discount offer…
I took the black friday discount offer for 60€ per year....on the site directly they send you to payment....I payed....no confirmation follows....no films possible...the customer service is un clear....I find this company un reliable and do not want to do any more deal with them.
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About mubi.com
Watch truly great cinema. Wherever you are. From iconic, award-winning directors to emerging auteurs. Transformative films from all over the world. Stream Now. Download to watch Offline. Start your free 7 day trial now.
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mubi.com uses 13 technologies across their website including HSTS, reCAPTCHA, Sentry, CookieYes, and more.
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mubi.com receives approximately 11.7M monthly visitors and ranks #5,178 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:52 on the site.
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