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MultiQ: The Transport Tech Pivot
A 36-person, $4.2M revenue company betting everything on Journeo
In the shadow of global giants, a Danish tech firm with 36 employees is quietly rebranding its entire identity. MultiQ isn't just changing its name to Journeo—it's signaling a fundamental shift from general electronics to the high-stakes world of transport infrastructure.
"When a company rebrands from MultiQ to Journeo, they're not just changing a name—they're declaring war on being everything to everyone."
The Revenue Reality
With $4.2M in revenue across 36 employees, MultiQ generates roughly $116K per employee. This isn't explosive growth—it's sustainable, focused execution. The zero monthly website visits reveal a brutal truth: this is a B2B player selling through direct relationships, not digital marketing. Their 'publiq' keyword affinity (450 monthly searches) hints at their public transport positioning.
The Human Infrastructure
Their leadership team reads like a blueprint for industrial tech: Per Alm leading displays, Jan Schmidt managing production, Viktor Rudtoft handling key accounts. This isn't a startup with flashy titles—it's a manufacturing operation with project managers, account managers, and purchase specialists. The WordPress/WooCommerce stack suggests they're not building custom enterprise software; they're using proven tools to move physical products.
The zero-traffic metric is the most telling data point. MultiQ doesn't need SEO because they're not selling to the masses. They're selling displays, sensors, and transport solutions to municipalities and transit authorities who buy through RFPs and relationships, not Google searches. The Cloudflare/HSTS security stack and jQuery/Bootstrap frontend reveal a pragmatic tech approach—modern enough to be credible, simple enough to maintain with 36 people.
- Rebranding from MultiQ to Journeo signals transport specialization
- Zero web traffic = pure B2B enterprise sales motion
- 36 employees managing $4.2M revenue = lean but stable
- WordPress stack suggests focus on product, not platform
- Key accounts team indicates relationship-driven growth
The Transport Tech Dark Horse
While everyone chases SaaS multiples, MultiQ/Journeo is building a defensible hardware + software moat in public transport infrastructure—where deals are sticky, margins are stable, and competition is measured in decades, not quarters.
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About multiq.com
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Technology Stack
multiq.com uses 10 technologies across their website including HSTS, PHP, WordPress, and more.
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HSTS
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PHP
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WordPress
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Cloudflare
E-commerce & Payments
WooCommerce
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multiq.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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