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MyAuto: Georgia's Dark Horse
A $15M revenue engine hiding in plain sight on the Georgian steppe
In a market dominated by global giants, MyAuto has quietly built a $15.2M revenue machine by solving a very specific problem for Georgians. They aren't trying to be the next Amazon—they're building the definitive platform for Georgian commerce, one used car and weather update at a time.
"They aren't competing on Google's terms—they're dominating the Georgian user's daily routine."
The Monopoly Playbook
MyAuto operates like a classic monopoly playbook: own the user's daily habit. With 38% direct traffic and 39% organic search, they've achieved what most startups dream of—users typing 'myauto' directly into their browser. This isn't SEO magic; it's brand dominance. When Georgians think 'car', they think 'myauto'. That's moat-building 101.
The Weather App Strategy
Here's where it gets interesting. Their top keyword is 'amindi ge' (weather Georgia)—a 17,720 monthly volume term. They've Trojan Horsised their way into daily life. Users come for weather, stay for cars. It's a brilliant acquisition funnel disguised as a utility. While competitors fight over 'buy car' keywords, MyAuto owns the morning routine.
The tech stack reveals a pragmatic, execution-focused team. jQuery, Bootstrap, and Swiper might feel dated to Silicon Valley purists, but they ship. Google Analytics and Facebook Pixel show sophisticated tracking for a regional player. Zendesk integration suggests they're serious about customer support—critical when you're selling high-consideration items like vehicles.
- Direct traffic (38%) indicates brand moat and user retention
- Top keyword 'amindi ge' reveals clever daily habit hack
- 105 employees generating $15.2M = $145K revenue per employee
- Social presence on Facebook/Instagram for community building
The Unsexy Billion-Dollar Play
MyAuto proves you don't need AI hype or global ambitions to build a real business. Sometimes, owning 'weather' and 'cars' in Georgia is enough to generate $15M+ annually. This is what real product-market fit looks like outside the Valley echo chamber.
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About my.ge
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Technology Stack
my.ge uses 9 technologies across their website including Facebook Pixel, ShareThis, Zendesk, and more.
Advertising
Facebook Pixel
Social
ShareThis
Customer Support
Zendesk
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
my.ge receives approximately 10.6K monthly visitors and ranks #2,551,713 globally. The website has a bounce rate of 96% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:05 on the site.
The majority of my.ge's traffic comes from .
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