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MyAnimeList: The Unsung Titan of Anime Data
How a 25-person team built a 30M monthly visit community that outlasted giants
While Crunchyroll and Netflix battle for streaming supremacy, a quiet giant maintains a chokehold on the anime community's heart. MyAnimeList isn't just a database—it's the definitive digital memory of a global fandom, processing over 30 million monthly visits with a team smaller than most startup engineering departments.
"In an era of algorithmic discovery, MAL proves that structured data and human curation still beat AI recommendations for passionate niches."
The Community That Outlived Platforms
With 106 million backlinks and 753K monthly searches for just their brand name, MAL has achieved what every SaaS founder dreams of: product-market fit so deep that users type the exact URL into browsers (49% direct traffic). The community isn't just active—it's institutional. These aren't casual viewers; they're archivists, reviewers, and list-makers who treat anime consumption as a serious hobby, creating a data moat that competitors can't replicate with algorithms alone.
The 25-Person Powerhouse
A $2.5M revenue operation run by just 25 employees isn't a bug—it's the feature. MAL's efficiency ratio (revenue/employee: $100K) reveals a lean, self-sustaining model built on community contributions rather than content licensing costs. They don't stream video; they host lists. They don't produce shows; they aggregate opinions. This asset-light approach has allowed them to survive industry consolidation while maintaining independence.
The Trustpilot rating of 2.7/5 from 47 reviews tells a fascinating story of passionate love-hate relationships. Users don't rate MAL because it's perfect—they rate it because it's essential. The platform's technical stack (jQuery, Tailwind, Bootstrap) feels dated, yet the 30M visits suggest that in a world of flashy interfaces, functional reliability trumps modern aesthetics for power users.
- Dominates search with 47% organic traffic for non-branded anime queries
- Achieves near-perfect brand recall (753K monthly 'myanimelist' searches)
- Built a data moat with 106M backlinks—more than most media giants
- Operates at 1/10th the employee count of comparable community platforms
The Database That Defines a Culture
30M monthly visits prove that in the age of algorithms, passionate humans still curate better than machines
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MyAnimeList.net - Anime and Manga Database and Community
Welcome to MyAnimeList, the world's most active online anime and manga community and database. Join the online community, create your anime and manga list, read reviews, explore the forums, follow news, and so much more!
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Reviews (20)
MAL isn't bad
MAL isn't bad. People berate it because they don't like reviews being said, I understand this but the reviews are not bad now. Review moderators fix these issues in a couple of days. Now, with how some of you view moderation... in my experience moderation is friendly, the rules that are set in place is for everyone to have a good time. This is a anime/manga website and forum, things that don't involve those will probably be locked, but they do have casual discussion where you can talk to other members. Some of you people don't see how hard the moderators and administrators work just so that they can create a better environment where everyone doesn't have to worry about demeaning comments. I understand that you all may not have the same views as me but trolling can be annoying to forum users. The development team is probably very busy with work or school so they may not have time to add features to the website that you like. MAL is all about anime/manga community, if you disagree with a mod's decision then bring that up with them! Don't post online about how much you dislike how moderators act, instead, if you have proof that they are being disrespectful or breaking rules then you have every right to PM a admin about their behavior. Thank you for reading my review.
just good site
just good site
Great for me
Great for me. I use it to track anime. Haven't interacted with support or anything like that
Perfect app
The perfect app, can keep track of what you saw and what you missed, rate anything, discuss on any topic, anime and even episode. Also very good to discover new animes
This is my favorite website
This is my favorite website! I always discover new anime to watch, and it keeps me up to date on all the latest releases
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About myanimelist.net
Welcome to MyAnimeList, the world's most active online anime and manga community and database. Join the online community, create your anime and manga list, read reviews, explore the forums, follow news, and so much more!
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Technology Stack
myanimelist.net uses 15 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
Video
YouTube Embed
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Font Awesome, Google Fonts
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HSTS, reCAPTCHA
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PHP
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
Traffic & Audience
myanimelist.net receives approximately 30.4M monthly visitors and ranks #1,372 globally. The website has a bounce rate of 38% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 4:17 on the site.
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