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The 30-Year Secret to IT Clarity
How ARG Inc. quietly dominates the $118M IT infrastructure market
In a world drowning in tech noise, one company has spent three decades building a $118M empire on a simple promise: IT Clarity. While startups chase hype, ARG has quietly helped over 4,000 companies navigate thousands of options and bleeding-edge products. This isn't a SaaS unicorn—it's a blueprint for sustainable dominance in a crowded market.
"They're not selling software—they're selling decision-making clarity. That's why their direct traffic exceeds organic search by 3x."
The Human Element in a Digital World
With 653 employees and $118.4M in revenue, ARG generates approximately $181k per employee—a remarkably efficient model for a consulting-heavy business. Unlike pure-play SaaS companies that scale with code, ARG scales with expertise. Their leadership team, led by Greg Praske (Owner/CEO/CFO) and Steve Praske (President/Owner), represents the rare multi-generational family business in tech that has evolved without losing its core identity.
The Traffic Paradox
Here's the counterintuitive data: 57% of traffic is direct, but only 19% comes from organic search. Their top keyword isn't 'IT consulting'—it's 'arg' with 95,900 monthly searches. This reveals a fascinating insight: ARG has become so synonymous with its niche that people search for them specifically, not their category. They own their brand so completely that generic searches are irrelevant. This is the hallmark of a category-defining company.
The tech stack tells its own story: jQuery, Bootstrap, Zendesk—proven, stable technologies rather than bleeding-edge frameworks. While competitors chase the latest React trends, ARG's site loads fast and works reliably. The inclusion of reCAPTCHA and Google Analytics shows they're pragmatic about security and measurement without over-engineering. This isn't a company optimizing for developer vanity; it's optimizing for business outcomes.
- 30-year track record in a market where most firms don't survive 5 years
- Direct traffic (57%) exceeds organic (19%)—a sign of true brand equity
- Top keyword is their brand name, not a category term—owning the category
- Social presence across all major platforms without over-investing in any single one
The Anti-Startup Playbook
While others chase scale at all costs, ARG proves that depth, expertise, and relentless focus on customer clarity can build an empire that lasts decades—not just funding rounds.
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https://www.myarg.com/wp-content/uploads/2019/09/ARG-Logo_Featured-Image_1200x640.png
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ARG, Inc | IT Clarity
For over 30 years, ARG has helped more than 4,000 companies make the right choice from thousands of options & bleeding-edge new products. We call it IT Clarity.
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About myarg.com
For over 30 years, ARG has helped more than 4,000 companies make the right choice from thousands of options & bleeding-edge new products. We call it IT Clarity.
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myarg.com uses 17 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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reCAPTCHA
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PHP
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WordPress
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Facebook Pixel
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Zendesk
Traffic & Audience
myarg.com receives approximately 3.8K monthly visitors and ranks #4,507,070 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:30 on the site.
The majority of myarg.com's traffic comes from .
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