The hair care industry is built on trial and error, leaving millions of women with damaged hair and wasted money. Myavana is disrupting this by turning hair care from a guessing game into a science, using AI to analyze hair strands and prescribe personalized products.

"Myavana isn't selling products; they are selling the algorithm that tells you which products actually work for your biology."

The company's traffic profile is polarizing. With 47% direct traffic and only 28% organic search, they have a cult-like following that types 'myavana.com' directly into their browser. This is a high-retention metric often seen in subscription-heavy models. However, their global rank of #2.2M suggests they are still a niche player in a massive market, indicating significant headroom for scaling acquisition.

• Vertical Integration: They control the product, the analysis, and the content ecosystem.
• Niche Dominance: They own the 'scientific hair care' conversation, avoiding the mass-market noise.
• Tech-First Approach: Using D3.js and GSAP implies a focus on interactive data presentation, not just e-commerce.