mycare.co.nz
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Mycare: The Unsung Hero of NZ In-Home Care
A $2.4M revenue platform quietly disrupting how New Zealanders find trusted caregivers.
In a market dominated by traditional agencies, Mycare.co.nz is the digital infrastructure quietly connecting New Zealanders with in-home care. It’s not a flashy unicorn, but a $2.4M revenue machine solving a deeply personal problem with transactional efficiency.
"Mycare isn't selling care; they are selling the algorithm that matches it."
The Trust Paradox
Mycare operates in the high-stakes health industry, yet their strategy is pure marketplace efficiency. With 30 employees and $2.4M in revenue, they are capital-light. Their secret sauce isn't proprietary medical tech—it's the relentless focus on 'trusted' connections. They monetize the match, not the outcome, reducing friction in a sector defined by bureaucracy.
The SEO Moat
Mycare commands 13,350 monthly searches for their brand alone. They own the conversation around 'respite care' (11,700 volume) and 'care on call.' This isn't accidental traffic; it's a deliberate capture of intent. While competitors fight for generic terms, Mycare dominates the specific pain points of New Zealanders, securing 51% of their traffic organically.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Cloudflare. It’s functional, not futuristic. They aren't burning cash on bleeding-edge frameworks; they are optimizing for reliability and speed. This is a product built for utility, prioritizing caregiver connections over architectural vanity.
- Marketplace model reduces overhead compared to traditional agencies.
- Dominates local search intent with high-volume, long-tail keywords.
- Lean team structure (30 employees) suggests high revenue per head.
- Leverages 'HNry login' keywords, indicating deep integration with NZ's contractor ecosystem.
The Quiet Monopoly
Mycare is building a defensive moat in New Zealand's aging infrastructure, one caregiver match at a time.
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Meta Tags
Mycare: Connecting New Zealanders with Trusted In-Home Caregivers
Connect with trusted caregivers across New Zealand through Mycare. Our platform links individuals seeking in-home support with qualified care workers.
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About mycare.co.nz
Connect with trusted caregivers across New Zealand through Mycare. Our platform links individuals seeking in-home support with qualified care workers.
Company Overview
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Technology Stack
mycare.co.nz uses 14 technologies across their website including Font Awesome, HSTS, reCAPTCHA, Contentful, and more.
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
mycare.co.nz receives approximately 3.0K monthly visitors and ranks #4,329,369 globally. The website has a bounce rate of 26% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:50 on the site.
The majority of mycare.co.nz's traffic comes from .
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This page provides publicly available information about mycare.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mycare.co.nz directly at https://mycare.co.nz.