In a healthcare market dominated by secular giants, MyCatholicDoctor has carved out a $10.8M niche by betting on faith-based telemedicine. With 26,990 monthly visits and a 50% direct traffic rate, this isn't just another doctor directory—it's a values-first healthcare ecosystem.

"They're not competing with Teladoc on volume—they're winning on values. And in healthcare, values are a moat."

• Telemedicine platform serving Catholic-aligned patients and providers
• Revenue diversified across multiple service lines (functional medicine, PT, pediatrics)
• Strong organic search presence around specific provider names and services
• Low traffic volatility (high direct traffic suggests loyal user base)
• Leverages Catholic benefits associations for distribution

What makes MyCatholicDoctor fascinating is their rejection of scale-at-all-costs. They're not trying to be the next Teladoc. Instead, they're building a defensible position in a niche that values alignment over convenience. Their 26,990 monthly visits might seem modest, but the 50% direct traffic suggests a community that doesn't need Google to find them. This is the power of building for a tribe, not a mass market.