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MyEasyFarm: The B2B AgTech Playbook
How a 33-person French startup is quietly digitizing the agricultural supply chain
While most AgTech startups chase the farmer's direct wallet with flashy hardware, MyEasyFarm is taking a contrarian approach: they're building the digital backbone for the entire agricultural supply chain. Their 4,500 monthly visits and $4.5M revenue prove that boring B2B infrastructure often beats consumer-facing hype.
"They're not selling software to farmers—they're selling compliance and efficiency to the corporations that buy from them."
The Supply Chain Wedge
MyEasyFarm's genius is targeting the middle of the agricultural value chain—agri-food groups and cooperatives—rather than end farmers directly. These B2B customers have regulatory pressure (EU Green Deal) and complex reporting needs that individual farmers can't handle. The startup provides three digital solutions for agro-ecological transition, turning compliance from a cost center into a digital service.
The Traffic Paradox
With only 4,443 monthly visits, MyEasyFarm's traffic looks modest until you examine the keywords. Their organic search includes 'biodiversidad' (200 monthly volume) and 'my easy farm' (60 volume)—high-intent, niche queries. This isn't a play for scale; it's a precision strategy. They rank for problems, not products, capturing decision-makers searching for specific compliance solutions.
The tech stack reveals a pragmatic, modern approach: jQuery for legacy compatibility, Tailwind CSS for rapid UI development, and Bootstrap for consistency. They're not over-engineering—they're building maintainable B2B tools that work across devices. The absence of heavy frameworks suggests a focus on reliability over flashiness, critical for enterprise agricultural clients who need uptime during harvest seasons.
- B2B-first model targeting agri-food groups, not individual farmers
- Three-solution suite for agro-ecological transition compliance
- 51% organic traffic shows strong SEO for niche regulatory keywords
- French origin with EU Green Deal tailwinds
- 33 employees suggests efficient capital allocation
The Quiet AgTech Winner
While others chase farmer adoption, MyEasyFarm is building the essential infrastructure for agricultural compliance—a slower but more defensible business model.
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Solutions Digitales Accompagner Acteurs agricoles Transition agro-écologique - MyEasyFarm
MyEasyFarm supports agricultural supply chain players, from farmers to agri-food groups, in their agro-ecological transition through 3 cutting-edge digital solutions.
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About myeasyfarm.com
MyEasyFarm supports agricultural supply chain players, from farmers to agri-food groups, in their agro-ecological transition through 3 cutting-edge digital solutions.
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myeasyfarm.com uses 19 technologies across their website including Font Awesome, HSTS, PHP, and more.
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myeasyfarm.com receives approximately 4.4K monthly visitors and ranks #4,224,589 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:13 on the site.
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