Mygate operates in the sweet spot between B2B SaaS and consumer fintech. While their 250+ features handle everything from visitor management to accounting for Resident Welfare Associations (RWAs), the real moat is financial services. They've become the default payment rail for maintenance fees, utility bills, and vendor payments across premium residential complexes. With 49% organic search traffic and direct traffic rivaling pure consumer apps, they've achieved what most proptech companies fail at: daily active usage.

Here's the red flag: 96.5% of traffic comes from 'undefined'—likely India. This isn't globalization; it's hyper-local dominance. They've conquered the Indian market so thoroughly that international expansion seems like an afterthought. For investors, this creates a binary outcome: either they successfully export this model to similar markets (Southeast Asia, Middle East) or they remain a ₹1,500 crore Indian champion. The 1,640 monthly searches for 'mygate login' suggest sticky daily usage, but the lack of international keyword data is concerning.