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MyGlamm: The $311M Beauty Empire in Insolvency
How a DTC darling with 1M+ customers collapsed into NCLT proceedings
MyGlamm isn't your typical beauty brand—it's a cautionary tale of scale over sustainability. With $311.9M in funding and 1,015 employees, the company now operates a corporate insolvency portal, trading its glossy e-commerce site for NCLT orders and claim forms.
"When a DTC brand's primary traffic source becomes 'undefined' (67.9%), you're not looking at a marketing problem—you're witnessing a corporate autopsy."
The Rise and Fall in Real-Time
MyGlamm's trajectory mirrors the DTC bubble's burst. They secured $120M in revenue at peak, but current traffic metrics reveal a catastrophic collapse. With only 28,327 monthly visits—down from what was likely 10x that—this isn't a pivot; it's a controlled demolition. The 'Good Glamm Group' brand equity now searches for answers in insolvency proceedings.
The Customer Trust Deficit
6,000+ employees and $311M later, MyGlamm holds a 2.4/5 Trustpilot rating with just 6 reviews. This isn't just bad PR—it's a fundamental breakdown in customer relationships. When your brand's primary search term is your own name (3,830 monthly searches), but your reputation craters, you've built awareness without loyalty.
The tech stack tells its own story: Tailwind CSS, Bootstrap, Cloudflare, and shadcn/ui. These are standard, modern tools—yet the site now serves as a corporate insolvency portal. The infrastructure remains, but the business model has evaporated. This is what happens when growth-at-all-costs meets market reality.
- Traffic fragmentation: 67.9% 'undefined' country traffic suggests bot activity or complete analytics collapse
- Brand dilution: 'My Glam' (590 searches) and 'My Glamm' (860 searches) show confused brand identity
- Backlink decay: 42,071 backlinks now point to an insolvency portal—a SEO nightmare
- Leadership exodus: Key executives like Meenal Parkar and Disha Sanghvi likely moved on before the crash
The $311M Question
MyGlamm proves that in DTC, customer acquisition without retention is just burning cash in slow motion.
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Meta Tags
CIRP - Sanghvi Beauty and Technologies Private Limited
Corporate Insolvency Resolution Process portal for Sanghvi Beauty and Technologies Private Limited. Access NCLT orders, claim forms, and stakeholder information.
Corporate Insolvency Resolution Process portal for stakeholders. Access important documents, claim forms, and NCLT orders.
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Reviews (6)
Average experience
Average experience. A little bit lower user experience than my expectations.
I made an order last week-end and nothing is happening
I made an order last week-end No confirmation by email, no tracking link I sent an email asking for follow-up - the answer was « we receive your money but there is a bug with the system - what did you order? » I answered with a picture of the items and since then no more news….
i placed order for manish malhotra…
FRAUD COMPANY FRONT DESK DONT REVERT TO THE MESSAGES i placed order for manish malhotra lipstic but 3times i received a wrong product myglam is horrible pls dont order online product from myglam its a waste of money waste of time service is very poor
Fraud company never buy products from my glamm
I have ordered lip gloss duo 9gm as well as lip and cheek rouge raspberry pop but only recieved lip gloss my lip and cheek rouge was missing i complained the same with helpdesk but they aren't responding
Customer support is horrible
Customer support is horrible. Not even able to give basic support. After 1 message they will just disappear.
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About myglamm.com
Corporate Insolvency Resolution Process portal for Sanghvi Beauty and Technologies Private Limited. Access NCLT orders, claim forms, and stakeholder information.
Company Overview
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Technology Stack
myglamm.com uses 7 technologies across their website including HSTS, Cloudflare, Twitter Cards, and more.
Security
HSTS
Cloud & Hosting
Cloudflare
Web Standards
Twitter Cards
UI Libraries
shadcn/ui, Radix UI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
myglamm.com receives approximately 28.3K monthly visitors and ranks #1,051,652 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:32 on the site.
The majority of myglamm.com's traffic comes from undefined, undefined, .
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