myheritage.com
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MyHeritage: The DNA Data Behemoth
How 12M monthly visits and 83K reviews built a genealogy empire
While competitors focus on dusty archives, MyHeritage weaponized nostalgia into a $103M/year data machine. They turned family history from a hobby into a monthly recurring revenue stream.
"They don't just sell DNA tests—they sell the monetization of curiosity."
The Viral Loop Engine
With 60% direct traffic, MyHeritage has achieved what every SaaS founder dreams of: a self-perpetuating user base. Users don't just visit—they return. The 4.2/5 rating across 83K reviews proves they've cracked the retention code in a space where competitors struggle with churn.
The SEO Moat
Ranking #2,869 globally with 6.4M backlinks isn't accidental. They dominate high-intent keywords like 'ancestry' (701K monthly searches) while their brand captures 414K monthly searches. This dual strategy—brand dominance plus category capture—creates a defensible position that new entrants can't replicate.
The tech stack reveals their priorities: AWS infrastructure for scale, PWA for mobile penetration, and Zendesk integration showing they prioritize customer support at scale. With 570 employees generating $103M, that's ~$181K revenue per employee—a healthy ratio for a consumer-facing platform.
- Dual revenue model: DNA kits + subscription genealogy access
- Massive data moat: 38.6B records creates switching costs
- Global reach: Top 5K ranking with undefined traffic sources suggesting international dominance
- Trust signals: 83K reviews at 4.2/5 validates product-market fit
The Data Playbook Wins
MyHeritage proves that owning proprietary historical data is more valuable than selling access to public records.
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5 keywordsHow is Myheritage's SEO?
Open Graph Image
https://cf.mhcache.com/FP/Assets/Images/Social/mh_logo_350x350.png
Meta Tags
Free Family Tree, Genealogy, Family History, and DNA Testing
Create your family tree. Take a MyHeritage DNA test for ancestry and genetic testing. Access 38.6 billion historical records for genealogy research.
H1 Tags
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MyHeritage
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Activity & Engagement
Contact Information
Reviews (20)
Customer Service
Friendly, knowledgeable representative
Very helpful and very nice and caring…
Very helpful and very nice and caring person.
Very helpful and professional
Tal, was very helpful, he was understanding of my situation providing all my options guiding through the process easily. Tal was very pleasant, friendly and professional I really appreciate his help
Printing a book and poster
I was having a hard time trying to make a book and poster for a couple of family members. I contacted customer service and she explained the process to me and walked me through the instructions. Great job and great service.
Customer Service 5 Stars
Just a great customer service representative!
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About myheritage.com
Create your family tree. Take a MyHeritage DNA test for ancestry and genetic testing. Access 38.6 billion historical records for genealogy research.
Company Overview
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Technology Stack
myheritage.com uses 11 technologies across their website including HSTS, reCAPTCHA, PHP, Amazon Web Services, AWS CloudFront, and more.
Security
HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Customer Support
Zendesk
Performance
Lazy Loading
Web Standards
PWA
Traffic & Audience
myheritage.com receives approximately 12.1M monthly visitors and ranks #2,869 globally. The website has a bounce rate of 44% with visitors viewing an average of 7.9 pages per visit. Users spend an average of 5:21 on the site.
The majority of myheritage.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about myheritage.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit myheritage.com directly at https://myheritage.com.