mykeylive.com
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Key: The Data Bridge Between Talent & Brands
Unlocking 1st-party fan data to monetize sports fandom at scale
In an era where sports leagues hoard fan data like state secrets, Key is quietly building the infrastructure to make it liquid. They don't just connect talent and brands—they weaponize first-party fan data to generate revenue streams that didn't exist five years ago.
"They're not selling software—they're selling the invisible audience data that sports teams and leagues generate but can't effectively monetize."
The Talent-Brand Disconnect
Traditional sponsorship deals are static: a logo on a jersey, a 30-second spot. Key flips this model by making the talent's fanbase the media channel. With only 21 employees generating $2.1M in revenue, they're achieving $100K+ revenue per employee—indicating a high-margin, scalable SaaS model targeting a massive market gap in sports monetization.
The Data Activation Playbook
While the website shows minimal traffic (138 monthly visits), this is likely intentional. Key isn't a consumer-facing platform—it's B2B infrastructure. Their tech stack (HubSpot, Cloudflare, Tailwind) suggests a modern, efficient operation. The real signal is the 'keylify' search volume (21K+), indicating strong brand recognition within their niche despite low public visibility.
The leadership team reads like a startup dream team: Evan Wayne (Founder/CEO) leads with engineering-heavy credentials, Clint Ruch (SVP Engineering) ensures technical execution, while Michele Rothberg and Michele Kory bring deep media strategy expertise. Brian Duckler as Chief Business Officer suggests serious revenue ambitions. This isn't a hobby project—it's a calculated play on the $15B sports sponsorship market.
- First-party fan data activation (not third-party scraping)
- Direct talent-to-brand monetization bypassing traditional agencies
- Data-driven media strategies replacing guesswork sponsorship
- Scalable infrastructure for multiple talent verticals
The Quiet Giant in Sports Data Monetization
With 21 employees and $2.1M revenue, Key proves that deep vertical focus beats broad horizontal platforms. They're not trying to be everything to everyone—just the essential infrastructure for talent monetization in the data-driven era.
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Software connecting talent & brands, powered by 1P fan data | Key
Key creates cutting-edge data activations, generating new revenue opportunities for talent and better business outcomes for brands.
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About mykeylive.com
Key creates cutting-edge data activations, generating new revenue opportunities for talent and better business outcomes for brands.
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mykeylive.com uses 10 technologies across their website including cdnjs, unpkg, Cloudflare, HubSpot, and more.
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cdnjs, unpkg
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
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Google Analytics
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Bootstrap, Tailwind CSS
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Swiper, GSAP, jQuery
Traffic & Audience
mykeylive.com receives approximately 138 monthly visitors and ranks #11,663,643 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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