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mynorthwest.com
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mynorthwest.com

21 technologies
VerifiedGrowingVisit3.5M/mo$5M3221 Tech6 Leads
Deep Dive

The Seattle Sound Machine

How a local radio network built a digital empire on sports and talk

In the shadow of Amazon and Microsoft, a different kind of Seattle tech story unfolds. MyNorthwest.com isn't chasing AI headlines—it's capturing 3.5 million monthly listeners by mastering the art of local relevance, proving that hyper-targeted media still dominates in the age of algorithms.

3.5M
monthly visits
52%
direct traffic
1.2M+
backlinks
$5.2M
annual revenue

""The most valuable traffic isn't the broadest—it's the most specific. MyNorthwest owns Seattle's pulse while giants fight for the internet's attention.""

The Sports SEO Juggernaut

With 1.4 million monthly searches for 'Seahawks' and 171K for 'Mariners,' MyNorthwest has weaponized Seattle's sports obsession. Their keyword strategy isn't about volume—it's about intent. When fans search for local teams, they don't land on ESPN; they land on MyNorthwest, where radio personalities and local reporters provide context algorithms can't replicate.

The Direct Traffic Fortress

Here's the telling metric: 52% of traffic is direct. This isn't accidental—it's the result of decades of radio branding bleeding into digital. When Seattleites wake up, they don't Google news; they type MyNorthwest. That's brand loyalty money can't buy, and it's why their 3.5M visits are worth more than many sites with triple the traffic.

The tech stack tells a story of pragmatism, not perfection. jQuery and Bootstrap might be legacy choices, but they work. With 32 employees generating $5.2M in revenue, MyNorthwest achieves $162K per employee—remarkable efficiency for local media. They're not chasing the latest JavaScript framework; they're chasing listeners.

  • Sports dominance: Seahawks (1.4M searches) and Mariners (171K) drive core traffic
  • Radio-to-digital bridge: 52% direct traffic shows brand strength from on-air personalities
  • Lean operations: 32 employees, $5.2M revenue, $162K/employee efficiency
  • Local SEO moat: 1.2M backlinks create an unassailable local authority
Doesn't chase national trends or viral content
Masters hyper-local relevance with 93.9% US traffic
Avoids heavy tech stack investments
Leverages decades of radio brand equity
No aggressive expansion beyond Western Washington
Turns sports passion into predictable search traffic

The Unsexy Media Empire

In a world chasing scale, MyNorthwest proves depth beats breadth. They own Seattle's ears, then Seattle's clicks—creating a defensible local media fortress that national giants can't replicate.

What tech stack does Mynorthwest use?

30 detected
Programming Languages1
Cloud & Hosting2
Marketing Automation1
Customer Support1
Performance1
Web Standards2
UI Libraries1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics9
G
Google Tag Manager
J
jsDelivr
G
Google APIs
G
Google Tag Manager
G
Google DoubleClick
T
Tracking Service
G
Google Analytics
G
Google Static
G
Google AdSense

How much traffic does Mynorthwest get?

Traffic & Engagement

3.1M
Monthly Visits
+35.9%
1.8
Pages/Visit
5:35
Avg. Duration
70%
Bounce Rate
Monthly Traffic Trend+2%
3.1M
Oct 2025
Oct
2.3M
Nov 2025
Nov
3.1M
Dec 2025
Dec

Rankings

#18,260
Global Rank
#4,011
United States Rank
Newspapers
Category

Backlinks & Authority

1.2M
Backlinks
31.2K
Ref. Domains
63
Authority Score
Low
Penalty Risk
Backlinks Trend-16%
1.5M
Jul 2025
Jul
1.4M
Aug 2025
Aug
1.2M
Sep 2025
Sep
1.2M
Oct 2025
Oct
1.3M
Nov 2025
Nov
1.2M
Dec 2025
Dec

Search Traffic

Organic
677.0K

Top Organic Keywords

#1mynorthwest
33,100 vol4.3%
#1710 espn
12,100 vol1.6%
#1710 espn seattle
12,100 vol1.6%
#1seattle sports
9,900 vol1.3%
#1my northwest
6,600 vol0.9%

Where is Mynorthwest's audience located?

🇺🇸United States96.2%
🇨🇦Canada0.9%
🇩🇪Germany0.5%
🇳🇿New Zealand0.4%
🇳🇴Norway0.3%

Device Distribution

Desktop18.8%
Mobile81.2%

What keywords does Mynorthwest rank for?

5 keywords
1seahawks1.5M vol$0.76
2seattle mariners171.1K vol$1.61
3seattle seahawks308.8K vol$0.79
4mariners135.5K vol$2.12
5mynorthwest790 vol$0.80

How is Mynorthwest's SEO?

Meta Tags

title59 chars

MyNorthwest: Seattle News, Weather, Traffic, Opinion & More

description137 chars

MyNorthwest: Local news, weather, traffic, business, politics, entertainment, opinion, and talk radio for Seattle and Western Washington.

languageEN

H1 Tags

h1This site asks for consent to use your data
h1Manage your data
h1Confirm our vendors

Schema Types

Unknown

Who works at Mynorthwest?

Loading leads...

What do customers think of Mynorthwest?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Mynorthwest

What is Mynorthwest's Revenue?
Mynorthwest generates approximately $5M in annual revenue. With 32 employees, that's $164,000 per employee.
What does Mynorthwest do?
MyNorthwest: Local news, weather, traffic, business, politics, entertainment, opinion, and talk radio for Seattle and Western Washington.
How fast is Mynorthwest growing?
Mynorthwest has grown by 35.9% in the last 6 months according to traffic data. employee count has changed by -16% year over year.
How do people interact with Mynorthwest?
When visiting Mynorthwest, visitors view an average of 1.8 pages per visit, and spend around 5:35 on the site, and the bounce rate is 70.3%.
How do people find Mynorthwest?
2.4M people (78%) visit Mynorthwest directly. 677.0K (22%) find them through organic search.
Who uses Mynorthwest?
Mynorthwest's top market is United States with 3.0M visitors (96.2%). Canada is 2nd with 28.9K (0.9%). Germany is 3rd with 15.1K (0.5%).
What technologies does Mynorthwest use?
Mynorthwest uses 21 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, WordPress.
Who are Mynorthwest's competitors?
Mynorthwest's main competitors include WBHM, WMFE 90.7, Josh Talks, ATechnos, Raasta Studios. These companies operate in similar markets and compete for the same customer base.

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About mynorthwest.com

MyNorthwest: Local news, weather, traffic, business, politics, entertainment, opinion, and talk radio for Seattle and Western Washington.

Company Overview

mynorthwest.com
Website
arts_and_entertainment
Industry
#23,175
Global Rank
3.5M
Monthly Visitors
21
Technologies
6+
Employees

mynorthwest.com Key Pages

Contact mynorthwest.com

Technology Stack

mynorthwest.com uses 21 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

CDN

jsDelivr

Cloud & Hosting

Amazon S3, Cloudflare

Marketing Automation

Braze

Traffic & Audience

3.5M
Monthly Visits
62%
Bounce Rate
1.7
Pages/Visit
1:47
Avg. Duration

mynorthwest.com receives approximately 3.5M monthly visitors and ranks #23,175 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:47 on the site.

The majority of mynorthwest.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is mynorthwest.com?
MyNorthwest: Local news, weather, traffic, business, politics, entertainment, opinion, and talk radio for Seattle and Western Washington.
What technologies does mynorthwest.com use?
mynorthwest.com uses 21 technologies including Font Awesome, Google Fonts, PHP, and 15 more. View the full tech stack analysis above.
How do I contact mynorthwest.com?
You can contact mynorthwest.com via email at [email protected] or through their contact page.
What are mynorthwest.com's social media accounts?
mynorthwest.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is mynorthwest.com hiring?
Check mynorthwest.com's careers page for current job openings and opportunities. The company has 6+ known employees.
How popular is mynorthwest.com?
mynorthwest.com receives approximately 3.5M monthly visitors and ranks #23,175 globally. Traffic is growing by 26.2% month-over-month.

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This page provides publicly available information about mynorthwest.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mynorthwest.com directly at https://mynorthwest.com.