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The Seattle Sound Machine
How a local radio network built a digital empire on sports and talk
In the shadow of Amazon and Microsoft, a different kind of Seattle tech story unfolds. MyNorthwest.com isn't chasing AI headlines—it's capturing 3.5 million monthly listeners by mastering the art of local relevance, proving that hyper-targeted media still dominates in the age of algorithms.
""The most valuable traffic isn't the broadest—it's the most specific. MyNorthwest owns Seattle's pulse while giants fight for the internet's attention.""
The Sports SEO Juggernaut
With 1.4 million monthly searches for 'Seahawks' and 171K for 'Mariners,' MyNorthwest has weaponized Seattle's sports obsession. Their keyword strategy isn't about volume—it's about intent. When fans search for local teams, they don't land on ESPN; they land on MyNorthwest, where radio personalities and local reporters provide context algorithms can't replicate.
The Direct Traffic Fortress
Here's the telling metric: 52% of traffic is direct. This isn't accidental—it's the result of decades of radio branding bleeding into digital. When Seattleites wake up, they don't Google news; they type MyNorthwest. That's brand loyalty money can't buy, and it's why their 3.5M visits are worth more than many sites with triple the traffic.
The tech stack tells a story of pragmatism, not perfection. jQuery and Bootstrap might be legacy choices, but they work. With 32 employees generating $5.2M in revenue, MyNorthwest achieves $162K per employee—remarkable efficiency for local media. They're not chasing the latest JavaScript framework; they're chasing listeners.
- Sports dominance: Seahawks (1.4M searches) and Mariners (171K) drive core traffic
- Radio-to-digital bridge: 52% direct traffic shows brand strength from on-air personalities
- Lean operations: 32 employees, $5.2M revenue, $162K/employee efficiency
- Local SEO moat: 1.2M backlinks create an unassailable local authority
The Unsexy Media Empire
In a world chasing scale, MyNorthwest proves depth beats breadth. They own Seattle's ears, then Seattle's clicks—creating a defensible local media fortress that national giants can't replicate.
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Meta Tags
MyNorthwest: Seattle News, Weather, Traffic, Opinion & More
MyNorthwest: Local news, weather, traffic, business, politics, entertainment, opinion, and talk radio for Seattle and Western Washington.
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About mynorthwest.com
MyNorthwest: Local news, weather, traffic, business, politics, entertainment, opinion, and talk radio for Seattle and Western Washington.
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Technology Stack
mynorthwest.com uses 21 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
CMS
WordPress
CDN
jsDelivr
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Amazon S3, Cloudflare
Marketing Automation
Braze
Traffic & Audience
mynorthwest.com receives approximately 3.5M monthly visitors and ranks #23,175 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:47 on the site.
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