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MyoMaster: The $1.8M Human Optimisation Play
From Dragons' Den to data-driven recovery: The anatomy of a DTC wellness unicorn in the making.
While most DTC brands fight over attention, MyoMaster is quietly optimizing human performance—and making $1.8M doing it. They’ve turned the messy, high-tech world of recovery gear into a streamlined, accessible business model that investors are watching closely.
"They aren't selling ice baths; they're selling a quantifiable edge in performance."
The Growth Engine
MyoMaster’s traffic profile reveals a sophisticated acquisition strategy. With 51% organic traffic and 37% direct, they’ve minimized ad dependency—a rarity in e-commerce. The brand commands high-intent keywords like 'home sauna' (15.6K monthly volume) and 'cold plunge tub with chiller' (280 volume), capturing buyers at the exact moment of intent. This isn't accidental; it's a content-led SEO machine built on authority.
The Trust Paradox
In an industry rife with inflated claims, MyoMaster leans into radical transparency. With 1,145 Trustpilot reviews averaging 4.1/5, they’ve weaponized social proof. The data suggests a high repeat purchase rate and strong community loyalty, evidenced by a direct traffic share that defies typical DTC volatility. They aren't just acquiring customers; they are retaining a tribe of bio-hackers.
The tech stack is telling. Using Alpine.js, Tailwind CSS, and Shopify’s ecosystem, they prioritize speed and conversion over bloated features. This lean infrastructure allows them to iterate quickly on product pages and checkout flows, directly impacting their bottom line. The 13-person team is operating with the efficiency of a much larger organization.
- Capital Efficiency: $1.8M revenue on $1.36M funding indicates exceptional unit economics.
- SEO Dominance: Capturing high-value commercial keywords without heavy PPC spend.
- Brand Equity: Dragons' Den backing provides a permanent halo effect for trust.
The Verdict: A Blueprint for DTC Wellness
MyoMaster proves that in a crowded market, clarity beats complexity. They are a prime acquisition target or a future unicorn in the $4.5B recovery market.
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MyoMaster | Human Optimisation – Myo Master
MyoMaster, the home of human optimisation. As seen on Dragons Den. Improve your physical and mental performance.
MyoMaster | Human Optimisation
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Reviews (20)
Great company to deal with
Great company to deal with. I emailed this morning with a query about my recurring subscription for my MyoMaster filters and Micah got back to me extremely quickly and resolved my issue for me. So frequently nowadays, customer service is poor, but in all my dealings with MyoMaster, they have been really quick to respond and extremely helpful. Micah was no exception to the rule today. Thank you!
I’ve now got my own sauna in the back…
I’ve now got my own sauna in the back garden. No idea how that happened but I love it. The deal was just too good to resist and as I already use an ice bath in the garden it was a perfect addition. I took advantage of the Black Friday offer and also had free installation which made a massive difference (even though they could have been happier….😊). I see why they were concerned as the space was tight but they managed to build and install. The electrical hook up by my electrician has been a lot more than expected but I think that’s down to the distance from the house and being in London. I could have shopped around but just went with my normal guy so I could have maybe got that done more cheaply. I also bought a pro chiller but can’t use or test that until spring as anything under 3C outside could damage it. That’s fine though as it’s cold enough outside anyway. I would have probably waited to ensure it’s under warranty for long enough but not a big deal. I wasn’t aware of that or the fact that the saunas and chillers weren’t in stock so I waited for about 8 weeks after placing f this in Nov. Not a complaint as that gave me time to prepare that area and base ready for installation. I used it for the first time last night and managed to get it to 83C which was lovely combined with my own ice bath at 7C. The sauna is definitely more spacious than I expected and better quality as well. It feels pretty sturdy right now and feels amazing inside. Now to customer service. I haven’t got anything but praise for Marion. She’s been fantastic and gets back to me almost immediately with really helpful support. Customer service seems to be a real focus for this brand and no question seems to be irrelevant. They’re happy to help which is lucky as I’ve asked a fair few! As it stands I’d definitely recommend the pro sauna and their fantastic customer service. A happy customer. Hugh
Well initially I ordered a chill master…
Well initially I ordered a chill master but consequently decided this personally would not be for me Myo masters customer service was absolutely spot on and they had no problems picking back up no fee to me and refunding What I did go for was the infared sauna and my this was an absolute game changer , super easy to set up , very well built and the heat is fantastic , I’ve noticed my skin glows , any aches are gone and the biggest bit my sleep quality is loads better The pod also has a blue tooth sound system and lighting that can be changed different colours If it’s health and peaceful sleeps your looking for id 100% go for it Myo master have been nothing but excellent with customer service also
This is so good to read. Incredible to read the difference it is making to your sleep and overall health. The reason we do what we do :-) Thanks for taking the time to review.
Amazing customer service
Amazing customer service! I ordered 2 x filters and delivery company left outside my house gone missing. The team immediately arrange to send me replacement after I completed a declaration form.
So great to hear. I hope you are enjoying the MyoChill, Anna.
Customer service
I recently purchased a new ice bath from Myo master. I contacted their customer support team and was assisted by Grace who was fantastic and sorted my query in one day and they even sent me free yes completely free no cost some connectors for the ice bath so I could connect a hose pipe to the bath. Absolutely amazing fast and friendly customer service thanks Grace.
What we like to hear! Thanks so much for taking the time to review James.
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About myomaster.com
MyoMaster, the home of human optimisation. As seen on Dragons Den. Improve your physical and mental performance.
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Technology Stack
myomaster.com uses 25 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Advertising
Facebook Pixel
Traffic & Audience
myomaster.com receives approximately 69.4K monthly visitors and ranks #577,243 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:28 on the site.
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