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Scholly's Silent Struggle: A $3.5M Giant with 194 Visits?
The stark reality of a brand disconnected from its digital presence
Scholly is a household name in scholarship search, yet its flagship domain, myscholly.com, receives a mere 194 monthly visits. This isn't just a traffic dip—it's a complete digital disconnect for a $3.5M revenue entity.
"A brand generating millions in revenue with traffic levels typically seen in local blogs is a glaring anomaly in the edtech space."
The Corporate Shadow
Scholly operates under the Sallie Mae umbrella, which explains the fragmented digital footprint. The 'Key Pages' data reveals a critical insight: the 'blog' link points to salliemae.com, not myscholly.com. This suggests myscholly.com is either a deprecated domain, a landing page, or a relic of a pre-acquisition era. The brand's true digital home has likely migrated elsewhere, leaving this domain as a ghost ship.
The Traffic Paradox
For a service targeting high school and college students, 194 visits is functionally zero. This indicates a massive SEO or brand strategy failure. Either the domain has been de-indexed, penalized, or completely abandoned in favor of a subdomain or app-based experience. The tech stack (jQuery, Tailwind, Bootstrap) is standard but outdated, lacking the modern frameworks needed to compete in today's search algorithms.
The data paints a picture of a company that has scaled revenue and operations but left its primary web property to atrophy. With no visible backlinks, organic keywords, or social profiles tied to this domain, myscholly.com exists in a vacuum. It's a cautionary tale for founders: brand equity doesn't automatically translate to domain authority if you don't actively maintain your digital real estate.
- Domain Inertia: A classic case of brand evolution outpacing domain strategy.
- Revenue ≠ Traffic: Proves that B2B partnerships and brand deals can drive revenue without organic web traffic.
- Technical Stagnation: The tech stack is functional but not optimized for growth or modern SEO standards.
The Silent Giant
myscholly.com is a zombie domain in a vibrant market, proving that revenue and reach are not always correlated.
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Search Thousands of Free Scholarships - Scholly Scholarships
Scholly Scholarships is a free tool to search, find, and apply for college scholarships. Search thousands of scholarships by type, deadline, award amount, and more.
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About myscholly.com
Scholly Scholarships is a free tool to search, find, and apply for college scholarships. Search thousands of scholarships by type, deadline, award amount, and more.
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Technology Stack
myscholly.com uses 18 technologies across their website including Font Awesome, Adobe Fonts, HSTS, OneTrust, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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HSTS
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Advertising
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Optimizely
Traffic & Audience
myscholly.com receives approximately 194 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:00 on the site.
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