mysoulcentered.org
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Soul Centered: The $2.9M Spiritual Healing Playbook
How a niche spiritual center quietly scales to $2.9M with 18 employees
In a world obsessed with AI and automation, Soul Centered is quietly building a $2.9M empire on the ancient art of spiritual healing. With just 18 employees, they're proving that deep human connection scales better than most tech startups.
"They're not selling software—they're selling transformation, and it's working."
The Community-First Model
Soul Centered's secret weapon isn't in their tech stack—it's in their keywords. They dominate searches for 'women's circle' (500 monthly volume) and 'defiant spirit' (180 monthly volume). This isn't mass-market wellness; it's hyper-targeted community building. Their 40% direct traffic proves they're not just acquiring visitors—they're cultivating disciples who return without search engines.
The Revenue Efficiency Playbook
With $2.9M revenue and just 18 employees, Soul Centered achieves an astounding $161K revenue per employee. Compare that to the average SaaS company's $150K-200K per employee, and you realize they're operating at software margins with human services. Their traffic-to-revenue ratio is even more impressive: 1,422 monthly visits generating $2.9M means each visitor is worth $2,039 in lifetime value.
The tech stack tells a story of pragmatism over hype. Squarespace powers their foundation, Tailwind and Bootstrap handle styling, and they use Stimulus for minimal interactivity. No complex CRM, no custom build—just clean, efficient tools that get out of the way. This is a team that spends their energy on healing, not debugging.
- Hyper-niche positioning: 'women's circle' and 'defiant spirit' keywords suggest deep community focus
- Direct traffic dominance: 40% direct vs 35% organic shows strong brand recall
- Revenue efficiency: $161K per employee rivals top SaaS companies
- Minimal tech stack: Squarespace + Tailwind = low overhead, high focus
The Anti-Startup Startup
Soul Centered proves that deep community beats broad reach when you know your audience better than anyone else.
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Soul Centered
Soul Centered is a spiritual healing center offering healing and guidance services and programs for anyone seeking holistic healing: body, mind, heart and spirit.
Soul Centered is a spiritual healing center offering healing and guidance services and programs for anyone seeking holistic healing: body, mind, heart and spirit.
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About mysoulcentered.org
Soul Centered is a spiritual healing center offering healing and guidance services and programs for anyone seeking holistic healing: body, mind, heart and spirit.
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mysoulcentered.org uses 11 technologies across their website including Google Fonts, HSTS, Squarespace, and more.
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mysoulcentered.org receives approximately 1.4K monthly visitors and ranks #10,247,271 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:24 on the site.
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