In the vast expanse of the internet, some companies thrive on visibility, while others operate in the shadows of search engines. MyTrex Inc. falls firmly into the latter category. With $17.6M in annual revenue and 70 employees, this medical equipment provider is a substantial business that somehow remains a ghost to the digital world.

"A $17.6M revenue business ranking in the bottom 0.1% of all websites isn't a failure—it's a deliberate strategy."

The tech stack tells a similar story of contradictions. They've invested in modern tools like React, Zendesk, and Sentry—technologies that power dynamic, user-facing applications. Yet their actual web presence appears minimal. This suggests MyTrex has the technical capability but chooses to deploy it elsewhere, perhaps in internal systems or dealer portals rather than public-facing marketing.

• Revenue-to-traffic ratio suggests a high-ticket, relationship-driven sales model
• Brand-name keyword dominance indicates poor discoverability for new customers
• Modern tech stack (React, Zendesk) suggests investment in internal tools over public marketing
• 70 employees generating $17.6M implies ~$251K revenue per employee—efficient but not scalable through digital channels