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UNiDAYS: The Gen Z Gatekeeper
How a 267-person team commands a $73M revenue business by owning student identity
UNiDAYS isn't just a discount platform—it's the digital ID for 29 million Gen Z students worldwide. By gatekeeping student verification, they've turned a simple value proposition into a $73.4M revenue engine that brands cannot ignore.
"They don't just connect brands to students—they own the relationship."
The B2B2C Power Play
UNiDAYS operates a classic two-sided marketplace with ruthless efficiency. On one side: 29M verified students hungry for deals. On the other: 115+ global brands paying for access. The magic? They verify identity once, then monetize that trust repeatedly. Every transaction reinforces their moat.
Traffic Dominance
With 9.1M monthly visits and a #5,018 global rank, UNiDAYS commands 708K monthly searches for their brand alone. The kicker: 47% organic traffic means they're not burning cash on ads. Students come because brands require UNiDAYS verification, creating a self-reinforcing flywheel.
Their tech stack reveals a pragmatic, growth-focused team. Built on jQuery and Bootstrap for speed, they layer in modern tools like Tailwind CSS and Contentful for flexibility. They're not chasing bleeding-edge tech—they're optimizing for scale and conversion.
- Verified student database as a defensible moat
- B2B2C model creates dual lock-in (students + brands)
- High trust (3.8/5 on Trustpilot despite scale)
- Capital-efficient growth: 267 employees for $73M revenue
The Verdict: A Network Effect Goldmine
UNiDAYS has built a rare, capital-efficient business where every new student and brand makes the platform exponentially more valuable. The question isn't if they'll scale—it's how far this model can stretch beyond student discounts.
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Meta Tags
UNiDAYS | Connecting brands + students | Gen Z marketing experts
Is your brand looking to attract and engage Gen Z students? UNiDAYS connects top brands to millions of Gen Z students worldwide.
UNiDAYS | Connecting brands + students | Gen Z marketing experts
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UNiDAYS
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Reviews (20)
Good discounts all year round
Good discounts all year round
👊 Your support means everything to us. We're thrilled UNiDAYS is playing a small part in your student journey!
Great app
Great app for students so they can learn about the discounts and offers they can get just for being a student!!!!
Stoppp, you're making us blush 😳🙈 Thanks sm for sharing: you provide the good vibes, we provide the savings!
Great deals for students
Great deals for students. Always helps me make my budget go further.
Your feedback brightened our day 🙌 Keep the good vibes coming, and we'll keep sending awesome UNiDAYS deals your way!
Highly recommend
Highly recommend
Yassss, this is what we live for! Hearing that you're loving UNiDAYS puts a huge smile on our faces! 😊✨
Big massive thank you from all…
Big massive thank you from all students!!!
Thanks for spreading the UNiDAYS love 💖 Making your student life easier is literally our jobs, so glad it’s working!
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About myunidays.com
Is your brand looking to attract and engage Gen Z students? UNiDAYS connects top brands to millions of Gen Z students worldwide.
Company Overview
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Technology Stack
myunidays.com uses 15 technologies across their website including Leaflet, Mapbox, Contentful, Amazon Web Services, AWS CloudFront, and more.
Maps
Leaflet, Mapbox
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Advertising
Microsoft Ads, LinkedIn Insight Tag
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
myunidays.com receives approximately 9.2M monthly visitors and ranks #5,018 globally. The website has a bounce rate of 31% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 2:07 on the site.
The majority of myunidays.com's traffic comes from undefined, undefined, .
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