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N12: The 7-Person Machine in Chile's Tech Talent War
A hyper-niche recruiting firm with a $500K revenue engine and zero funding
In a market obsessed with scale, N12 operates with surgical precision. This Chilean tech recruiting firm doesn't chase volume—it connects elite digital talent with the best opportunities, and with just 7 employees, it's generating half a million in revenue. This isn't a recruitment agency; it's a talent accelerator with a 782-visit monthly footprint that punches above its weight class.
"In a world of recruiter spam, N12 is a precision instrument—7 people, 52% organic traffic, and zero VC money."
The Hyper-Niche Playbook
N12 doesn't try to be everything to everyone. They laser-focus on digital tech, UX, and TI talent—a triangle of high-demand skills where quality trumps quantity. While generalist recruiters burn through databases, N12's 52% organic traffic suggests they're building authority in a specific lane. Their 7-person team isn't a limitation; it's a strategic constraint that forces them to be selective.
The Bootstrap Advantage
No funding. No burn rate. No investor pressure to scale prematurely. N12's $500K revenue from 7 employees equals $71K per head—a remarkably efficient ratio for a recruiting firm. Their 782 monthly visits might seem tiny, but with 52% coming from organic search, they're building a sustainable asset, not burning cash on ads. This is the quiet power of bootstrapped precision.
- Tech stack reveals modernity: Tailwind CSS, PWA capabilities, and Swiper for dynamic interfaces
- Social presence across Twitter, Facebook, and LinkedIn shows multi-channel engagement
- Traffic concentrated in 'undefined' (likely Chile)—a home-market stronghold
The most telling signal? Their top search terms—'n 12' (2,520 monthly volume) and 'n-12' (1,010)—suggest strong brand recall, while '.net 12' and 'n12 logo' indicate they're capturing both candidate and employer intent. This isn't accidental traffic; it's targeted demand in a concentrated market.
The 7-Person Power Play
N12 proves that in tech recruiting, precision beats scale every time
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N12 | Recruiters In Tech - N12
Conectamos talento de tecnología digital, UX & TI con mejores oportunidades laborales. Adquisición de talento tech para la industria digital.
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About n12.cl
Conectamos talento de tecnología digital, UX & TI con mejores oportunidades laborales. Adquisición de talento tech para la industria digital.
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n12.cl uses 13 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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Zendesk
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Twitter Cards, RSS, PWA
Traffic & Audience
n12.cl receives approximately 782 monthly visitors. The website has a bounce rate of 33% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of n12.cl's traffic comes from .
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