naja.co
Get leads like Naja — and thousands more
Build targeted lists by tech stack, traffic, and more
Naja: The Underwear Startup That's Actually Changing Lives
How a sustainable lingerie brand turned social impact into a $29M revenue engine
Most DTC underwear brands sell you comfort. Naja sells you conscience—and at $29M in revenue, the market is clearly listening. While others chase influencers, they're employing women in Colombian slums to sew their garments.
"Naja proves that 'sustainable' and 'profitable' aren't mutually exclusive—they're a competitive moat."
The Impact-First Customer
Naja's customer isn't just buying lingerie; she's buying into a narrative. With 32% direct traffic and 2,408 monthly visits, these aren't impulse buyers—they're brand evangelists who type 'naja' (8,880 monthly searches) directly into their browser. This is loyalty earned through the Underwear for Hope program, which transforms every purchase into a micro-act of social good.
The Anti-Scaling Strategy
Here's the counterintuitive part: Naja's traffic is modest. They're not playing the SEO volume game or burning cash on performance ads. Instead, they've built a high-margin, mission-driven business that scales through brand equity, not流量. Their tech stack—Shopify, Klaviyo, Zendesk—suggests they're optimizing for retention and lifetime value over acquisition volume.
The real moat? Vertical storytelling. While competitors like Third Love and Cuup fight over 'perfect fit' messaging, Naja owns the 'perfect impact' position. Every garment tells a story of a woman employed, a community uplifted, a planet preserved. That's not marketing—that's a movement.
- Revenue-per-employee: ~$227K—exceptional for a lifestyle brand
- Direct traffic dominance signals authentic brand connection
- Niche positioning: sustainable + social impact + premium
- Tech stack built for retention, not just acquisition
Naja is playing a different game entirely
While DTC startups chase unicorn valuations, they're building a sustainable business that actually sustains people. That's not just smart—it's revolutionary.
What tech stack does Naja use?
How much traffic does Naja get?
Traffic & Engagement
Traffic Sources
Where is Naja's audience located?
What keywords does Naja rank for?
2 keywordsHow is Naja's SEO?
Open Graph Image
https://cdn.shopify.com/s/files/1/0275/3027/files/Untitled_design_c78a2609-34c8-434b-b715-c72998c8dc2d.png?v=1588103857
Meta Tags
Naja | Sustainable Bras + Underwear with a Social Impact. Do-Good.
Naja is a sustainable underwear company for women. We make the high quality vegan and eco-friendly bras, underwear, and swimwear. We believe in body positivity, diversity and doing good for the earth. Through our Underwear for Hope program we employ women in the slums. Every purchase you make makes the world better.
H1 Tags
What is Naja's revenue?
Who works at Naja?
Loading leads...
What do customers think of Naja?
naja.co
Categories
Activity & Engagement
Contact Information
Reviews (0)
No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.
Frequently Asked Questions about Naja
What is Naja's Revenue?
What does Naja do?
How fast is Naja growing?
What technologies does Naja use?
Who are Naja's competitors?
What do customers think of Naja?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Naja?
Contact Information
Export naja.co Data
Download the complete tech stack, analytics, leads, and company data for naja.co in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About naja.co
Naja is a sustainable underwear company for women. We make the high quality vegan and eco-friendly bras, underwear, and swimwear. We believe in body positivity, diversity and doing good for the earth. Through our Underwear for Hope program we employ women in the slums. Every purchase you make makes the world better.
Company Overview
Contact naja.co
Email Addresses
Phone Numbers
Technology Stack
naja.co uses 26 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
CDN
unpkg, jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Email Marketing
Klaviyo, Mailchimp
Traffic & Audience
naja.co receives approximately 2.4K monthly visitors and ranks #6,891,152 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:24 on the site.
The majority of naja.co's traffic comes from .
Frequently Asked Questions
What is naja.co?
What technologies does naja.co use?
How do I contact naja.co?
Is naja.co hiring?
How popular is naja.co?
Related Searches
This page provides publicly available information about naja.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit naja.co directly at https://naja.co.