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naked.insure
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naked.insure

16 technologies
VerifiedGrowingVisit253.3K/mo$36M19816 Tech12 Leads
Deep Dive

Naked Insurance: Stripping Down the Industry

South Africa's Naked.insure is betting big on transparency and AI to disrupt the insurance market. Will it pay off?

Naked.insure isn't just another insurance company; it's a radical experiment in transparency and automation, aiming to redefine how South Africans protect their assets.

$69.9M
Total Funding
253K
Monthly Visits
55%
Organic Traffic
198
Employees

"Naked's core promise: 'We don't profit from denying claims.'"

Customer-Centric Approach

Naked aims to win over a skeptical market by focusing on user experience. Their online-only platform allows users to get quotes in 90 seconds, a stark contrast to traditional insurance processes. The high percentage (55%) of organic search traffic indicates strong brand awareness and effective SEO, driven by keywords like 'naked insurance' (9,210 monthly volume).

AI-Powered Claims

The real differentiator lies in their AI-driven claims process. By automating much of the assessment, Naked claims to reduce processing times and minimize potential biases. This technology-first approach, evidenced by their tech stack including Next.js and Google Analytics, is crucial for scaling and maintaining competitive pricing.

Despite the innovative approach, Naked faces challenges. The single Trustpilot review and relatively low rating (3.7/5) suggest the need for improved customer feedback mechanisms and potentially enhanced service quality. Moreover, the traffic data reveals a heavy reliance on South African users (89.1%), highlighting the need for geographic diversification as they scale.

Opague insurance policies
Transparent, easy-to-understand terms
Conflicted incentives (profit from denials)
AI-driven, unbiased claims process
Slow, bureaucratic claims
Fast, automated service

Growth Opportunities

Naked has significant room for growth. Expanding their product offerings beyond car, home, and single item insurance, exploring partnerships, and actively managing online reputation are key strategies. The blog is a good start, but they need deeper content marketing beyond just SEO to build trust and authority.

A Bold Gamble on Trust

Naked's success hinges on proving that transparency and technology can build a more trustworthy and efficient insurance experience. Whether they can overcome market skepticism remains to be seen, but their approach is undoubtedly shaking up the industry.

What tech stack does Naked use?

28 detected
Security1
Email Marketing1
Advertising1
Web Standards1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics12
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
M
Mixpanel
S
Segment
T
Twitter/X
F
Facebook Pixel
G
Google Tag Manager
T
Tracking Service
F
Facebook
G
Google Analytics
G
Google DoubleClick

How much traffic does Naked get?

Traffic & Engagement

253.3K
Monthly Visits
3.1
Pages/Visit
0:55
Avg. Duration
30%
Bounce Rate
Monthly Traffic Trend+29%
196.5K
Oct 2025
Oct
194.8K
Nov 2025
Nov
253.3K
Dec 2025
Dec

Traffic Sources

Search
55%
Direct
37%
Social
2%
Referrals
4%
Email
0%
Paid
2%

Where is Naked's audience located?

🌍89.1%
🌍3.2%
🌍1.9%
🌍1.8%
🌍1.2%

What keywords does Naked rank for?

5 keywords
1naked insurance9.2K vol
2naked93.1K vol
3dotsure10.6K vol$2.23
4outsurance19.2K vol$4.09
5naked insure350 vol

How is Naked's SEO?

Open Graph Image

OG Image preview
og:image

https://www.naked.insure/opengraph-image.jpg?ab76e1386de4cca9

Meta Tags

title62 chars

Naked | Affordable Car, Home, Building & Single Item Insurance

description142 chars

Get an insurance quote for your car, home and contents, completely online anywhere in South Africa. Fast, affordable cover in only 90 seconds.

languageEN

H1 Tags

h1Get Naked on your home.Get Naked on your car. Get Naked on your home. Get Naked on your stuff.

Schema Types

OrganizationSoftwareApplicationSoftwareApplicationSoftwareApplicationFAQPageItemList

Who works at Naked?

Loading leads...

What do customers think of Naked?

naked.insure

naked.insure

3.7
1 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (1)

Filter by rating:
Paquot
8/23/2025
🇿🇦 South Africa5 reviewsOrganicUnverified
Experience date: 6/9/2025
Exceptional Customer Service from Naked Insurance in a Very Frustrating Situation

Naked Insurance was incredibly helpful and understanding in what turned out to be a very frustrating situation for me. I had taken out insurance with them to finance a car purchase, after WeBuyCars assured me that the vehicle was ready for collection. Unfortunately, that assurance turned out to be false, and over the course of three weeks I was repeatedly misled with promises that the car was repaired and roadworthy, only for new and serious issues to be uncovered each time. In the end, the deal completely fell through, despite all the time, money, and effort I had already put into preparing for it. When I contacted Naked Insurance to explain what had happened, they immediately put me at ease. Their team listened patiently, understood the stress I had been put through, and without any hassle at all processed a full refund for the policy I had already paid. At a time when I felt completely let down by the dealership, Naked was a breath of fresh air and their professionalism, kindness, and willingness to resolve the situation so smoothly really stood out. It’s rare these days to find a company that makes you feel they truly care about their customers, but Naked Insurance proved to me that they do. I can confidently recommend them to anyone looking for reliable service and genuine support.

Frequently Asked Questions about Naked

What is Naked's Revenue?
Naked generates approximately $36M in annual revenue. With 198 employees, that's $182,722 per employee. The company has raised $70M in total funding.
What does Naked do?
Get an insurance quote for your car, home and contents, completely online anywhere in South Africa. Fast, affordable cover in only 90 seconds.
How fast is Naked growing?
Naked employee count has changed by 18% year over year.
What technologies does Naked use?
Naked uses 16 technologies across their website including Security, Cloud & Hosting, Email Marketing. Key technologies include HSTS, Amazon Web Services, AWS CloudFront, Customer.io.
Who are Naked's competitors?
Naked's main competitors include Emailage, SupplyPike, Payveris, SRS Acquiom, Wunder Capital. These companies operate in similar markets and compete for the same customer base.
What do customers think of Naked?
Naked has a Trustpilot score of 3.7 out of 5 (3 stars) based on 1 customer reviews.

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What are Naked's key pages?

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About naked.insure

Get an insurance quote for your car, home and contents, completely online anywhere in South Africa. Fast, affordable cover in only 90 seconds.

Company Overview

naked.insure
Website
computers_electronics_and_technology
Industry
#162,557
Global Rank
253.3K
Monthly Visitors
16
Technologies
12+
Employees

naked.insure Key Pages

Contact naked.insure

Technology Stack

naked.insure uses 16 technologies across their website including HSTS, Amazon Web Services, AWS CloudFront, Customer.io, and more.

Security

HSTS

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Email Marketing

Customer.io

Advertising

Facebook Pixel

Analytics & Marketing

Segment, Mixpanel, Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

253.3K
Monthly Visits
30%
Bounce Rate
3.1
Pages/Visit
0:55
Avg. Duration

naked.insure receives approximately 253.3K monthly visitors and ranks #162,557 globally. The website has a bounce rate of 30% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 0:55 on the site.

The majority of naked.insure's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is naked.insure?
Get an insurance quote for your car, home and contents, completely online anywhere in South Africa. Fast, affordable cover in only 90 seconds.
What technologies does naked.insure use?
naked.insure uses 16 technologies including HSTS, Amazon Web Services, AWS CloudFront, and 10 more. View the full tech stack analysis above.
How do I contact naked.insure?
You can contact naked.insure via email at [email protected].
What are naked.insure's social media accounts?
naked.insure is active on tiktok, twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is naked.insure hiring?
Check naked.insure's careers page for current job openings and opportunities. The company has 12+ known employees.
How popular is naked.insure?
naked.insure receives approximately 253.3K monthly visitors and ranks #162,557 globally. Traffic is growing by 30.1% month-over-month.

Related Searches

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This page provides publicly available information about naked.insure. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit naked.insure directly at https://naked.insure.