name.com
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Name.com: The Underdog That Outmaneuvered Giants
How a 69-person team built a $9M revenue engine in a crowded domain market
In a market dominated by GoDaddy and Namecheap, Name.com quietly built a fortress. With just 69 employees generating $9M in revenue and over a million monthly visitors, they've proven that specialization beats scale when execution is flawless.
"In a commodity market, Name.com turned domain registration into a premium experience through obsessive customer focus."
The Traffic Paradox
Here's what's counterintuitive: 57% of Name.com's traffic is direct. That's an exceptionally high brand loyalty metric for a domain registrar. While competitors fight for every search click, their users type 'name.com' directly into their browser. This isn't accidental—it's the result of building a product so reliable that customers bypass comparison shopping entirely.
The SEO Moat
With 12 million backlinks, Name.com has built an SEO fortress that would take years to replicate. They rank #1 for 'name' (150K monthly searches) and dominate 'domain checker' variations. But here's the strategic insight: they're not chasing every keyword. Instead, they own the high-intent, low-competition terms that convert browsers into buyers, creating a sustainable acquisition channel that doesn't rely on paid ads.
The company's tech stack reveals their priorities: Tailwind CSS and Bootstrap for rapid UI iteration, PWA capabilities for mobile performance, and Cloudflare for infrastructure reliability. They've chosen tools that maximize developer velocity while ensuring 99.9% uptime—critical when every second of downtime means lost domain registrations.
- 57% direct traffic indicates exceptional brand trust and repeat usage
- 12M+ backlinks create an SEO moat that's nearly impossible to replicate
- 69 employees generating $9M = $130K revenue per employee—exceptional efficiency
- 4.4/5 Trustpilot rating from 3,573 reviews proves customer satisfaction isn't just a marketing claim
The Unsexy Winner
In a world obsessed with disruption, Name.com proves that perfecting a commodity business model creates sustainable, profitable growth that venture-backed competitors can't match.
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Open Graph Image
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Meta Tags
Domain Names, Registration, Websites & Hosting | name.com
name.com is your complete source for domain names, hosting and other online presence solutions.
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Reviews (20)
CK 2026
CK is the best, thanks for the resolution
Very Responsive!
Very responsive! Able to resolve quickly!
very easy and quickly.
very easy and quickly.
The tutorial was very helpful on the…
The tutorial was very helpful on the site!
Emmanuel went above and beyond to help…
Emmanuel went above and beyond to help me solve my issue with my DNS records.
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About name.com
name.com is your complete source for domain names, hosting and other online presence solutions.
Company Overview
name.com Social Media
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Technology Stack
name.com uses 11 technologies across their website including Cloudflare, Zendesk, Trustpilot, and more.
Cloud & Hosting
Cloudflare
Customer Support
Zendesk
Reviews
Trustpilot
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
PWA
Traffic & Audience
name.com receives approximately 1.1M monthly visitors and ranks #39,260 globally. The website has a bounce rate of 33% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 3:21 on the site.
The majority of name.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about name.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit name.com directly at https://name.com.