nameberry.com
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Nameberry: The Identity Engine Behind Baby Names
How 8 employees built a $0.6M/year destination for 2.6M monthly parents
In a world where names are the first brand identity you build for your child, Nameberry has quietly become the definitive search engine for the most personal decisions. With 2.6M monthly visitors and just 8 employees, this isn't just a baby name blog—it's a cultural barometer.
"They don't just list names—they define the identity behind them, turning a search query into a personality test."
The 8-Person Powerhouse
With only 8 employees, Nameberry generates $75K revenue per employee—remarkable efficiency for a media company. The team is lean but deep: editors like Sophie Kihm and Emma Waterhouse aren't just writers; they're cultural translators who understand that 'baby names' is really about 'parental identity.' The engineering team, led by Hugh Hunter, focuses on tools like their revolutionary name generator, which has become the site's sticky feature.
The SEO Moat
With 71% of traffic coming from organic search and 604K backlinks, Nameberry has built an unassailable content moat. Their keyword strategy is surgical: they rank for 13,740 monthly searches of their brand name alone, plus high-intent terms like 'french girl names' (12,130 searches) and 'greek names' (18,500 searches). This isn't accidental—it's a decade of domain authority in action.
The site's tech stack reveals its priorities: Next.js and Contentful power a fast, content-heavy experience, while Tailwind and Bootstrap ensure responsive design. But the real magic is in their structured data—Article, Organization, and WebSite schemas that help them dominate search results. They're not just a publisher; they're a utility.
- Revenue per employee: $75K (exceptional for media)
- Traffic concentration: 57.9% from undefined (likely US) shows global reach
- Brand loyalty: 13,740 monthly searches for 'nameberry' alone
- Content depth: Covers everything from French to Greek names
The Unbundled Baby Industry Winner
While competitors chase apps and subscriptions, Nameberry owns the search intent. In a fragmented market, they're the single source of truth for the most emotional decision parents make.
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Open Graph Image
https://images.ctfassets.net/1nzw6mpfcddc/1WdK5mH28xOovDk4PliOQ2/741f41c247a2a1c2f96287c0003049ae/baby_name_trends_2026.png
Meta Tags
Baby Names 2026 | Nameberry
Baby names by the experts at Nameberry, including popular names and unique names, baby name search tools and name games, baby girl names and baby boy names and gender neutral names too. We've got baby name lists, name meanings, and a revolutionary name generator that defines your name personality. It's not just a name, it's an identity.
Baby Names 2026
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About nameberry.com
Baby names by the experts at Nameberry, including popular names and unique names, baby name search tools and name games, baby girl names and baby boy names and gender neutral names too. We've got baby name lists, name meanings, and a revolutionary name generator that defines your name personality. It's not just a name, it's an identity.
Company Overview
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Technology Stack
nameberry.com uses 13 technologies across their website including imgix, HSTS, Contentful, and more.
Media
imgix
Security
HSTS
CMS
Contentful
Cloud & Hosting
Vercel
Advertising
DoubleClick Floodlight
E-commerce & Payments
Stripe
Traffic & Audience
nameberry.com receives approximately 2.7M monthly visitors and ranks #18,989 globally. The website has a bounce rate of 53% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:28 on the site.
The majority of nameberry.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about nameberry.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nameberry.com directly at https://nameberry.com.