nasuwt.org.uk
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The UK's Quiet Education Powerhouse
How a 248-employee union commands 145k monthly visits and $38M in revenue
While ed-tech startups chase unicorn valuations, the NASUWT quietly dominates the UK's teacher union space with a model that proves scale and trust trump disruption. This isn't just a union—it's a data-driven professional service platform with $38M in revenue and near-zero marketing spend.
"NASUWT doesn't chase trends—it owns the search results for 'teacher salary' and 'teacher pay scales,' turning professional necessity into a moat."
The SEO Moat That Defies Ed-Tech
With 8,340 monthly searches for 'teacher salary' and 1,640 for 'teacher pay scales,' NASUWT has cornered the informational needs of UK educators. This isn't accidental—it's a strategic capture of high-intent, high-value keywords that deliver professionals directly to their door. The 64% organic traffic rate shows a brand that doesn't need paid ads; it owns the conversation.
The 248-Person Revenue Engine
At $38.2M revenue with 248 employees, that's $154K revenue per employee—exceptional for a non-profit union. Compare this to typical SaaS companies. This efficiency suggests a lean, high-value service model where membership fees scale without proportional headcount growth. The union isn't just collecting dues; it's delivering measurable ROI that retains members.
The technology stack reveals a pragmatic, modern approach. jQuery and Tailwind CSS coexist with Bootstrap and Ant Design—likely a legacy system being incrementally modernized. Cloudflare and HSTS indicate serious security posture, while Google Analytics and Tag Manager show they're data-driven despite being a traditional union. This isn't a tech-first company, but tech-enabled operations.
- Dominates UK teacher search queries with 64% organic traffic (not paid)
- Trustpilot rating of 2.7/5 suggests member service friction—opportunity for improvement
- Social presence across TikTok, YouTube, Facebook, LinkedIn, Instagram shows modern outreach
- 31% direct traffic indicates strong brand recall and repeat usage
The Unsexy Union That Wins
NASUWT proves that in education, trust and information dominate over flashy tech. Their 64% organic traffic and $38M revenue show that serving a niche with reliable data creates unbreakable moats.
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NASUWT | The Teachers' Union
The NASUWT, the Teachers’ Union, works to protect the status of the teaching profession and deliver real improvements to teachers’ and school leaders’ working lives. We seek to ensure teachers are recognised and rewarded as highly skilled professionals.
The Teachers' Union
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Reviews (4)
Totally unhelpful membership phoneline
My rep was not available to deal with a Friday pm issue in need of urgent action before Monday so I rang the membership number and they refused to advise me. Marvellous. That’s helpful isn’t it. I would have been better off ringing DFS or Tesco!
Awful union branch in Peterborough
Awful union branch in Peterborough. Very disrespectful and unfair. Upon reporting an incident that occurred at one of the OGMs I attended. Being a member for 17 years, I've only ever attended a handful of OGMs, majority of these have left me very upset and offended. At one OGM a member was allowed to speak with concerning comments towards Palestine. Today, when I queried the payment expected towards the restaurant bill and made a suggestion, i.e. members should be reminded before placing their order of the £29 ph rule, I was called "rude", by the treasurer. Be warned, keep away.
Worse than useless.
I paid into this union for 13 years but when I needed them they were worse than useless. The Citizens advice Bureau were much more helpful.
If you're a teacher
If you're a teacher, and something happens to you, for example an investigation, rest assured this union will not fight for you or seek legal advice in supporting you.
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About nasuwt.org.uk
The NASUWT, the Teachers’ Union, works to protect the status of the teaching profession and deliver real improvements to teachers’ and school leaders’ working lives. We seek to ensure teachers are recognised and rewarded as highly skilled professionals.
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nasuwt.org.uk uses 11 technologies across their website including Google Fonts, HSTS, Cloudflare, and more.
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Google Fonts
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HSTS
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Cloudflare
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Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
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Ant Design
Traffic & Audience
nasuwt.org.uk receives approximately 145.8K monthly visitors and ranks #278,000 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 2:30 on the site.
The majority of nasuwt.org.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about nasuwt.org.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nasuwt.org.uk directly at https://nasuwt.org.uk.