While LinkedIn chases enterprise software contracts and Indeed fights for global dominance, NasWerkt quietly dominates a hyper-local niche: connecting Dutch workers to jobs in their immediate vicinity. This isn't a scaling story—it's a localization mastery case study.

"NasWerkt isn't competing with global job platforms—it's making them irrelevant in the Dutch regional market."

The company's tech stack tells the story of a pragmatic, modern operation. They've adopted Vite for performance, Bootstrap for rapid development, and Contentful for content management—tools that suggest a small, agile team moving fast without enterprise overhead. Yet they're missing one critical piece: customer reviews. No Trustpilot presence means they're either ignoring reputation management or confident enough in their referral engine that they don't need it.

• 44% organic traffic vs 41% direct—strong brand recall in a niche market
• Social presence across TikTok, Instagram, LinkedIn—meeting workers where they are
• Bootstrapped model with €4.6M revenue and 48 employees—efficient unit economics
• Content strategy that turns utility searches into job applications